What is the first thing users see when they find you on a social media site? Your cover photo. Kind of like those sayings about first impressions, you want to get it right. Here are some tips for creating your perfect cover photo. Size matters. Pixel size that is. If your image is too large …
If you are familiar with Google plus I am sure you’ve noticed the recent design and layout changes Google has made to the social network. For individuals who manage Google Plus profiles and company pages, there are a number of ways to utilize these changes to improve the way viewers interact with the page. The …
In the grand scheme of the social media world, Google+ is still the underdog in terms of age as well as total users, but having the upper hand in its ability to dominate search results can put it ahead of the pack. Google+ was designed with this objective in mind, and when following various tips …
Interesting news: users are more satisfied with Google+ now than they are with Facebook. While the Facebook popularity drop isn’t a huge surprise – who didn’t hear somebody complaining at least once per day that the Timeline layout was awful – it’s more the fact that there now seem to be enough people using Google+ …
This post is about some useful search tools anyone could use for everyday use. You want to check the info and data on each tool to see if it would be best suited for you and your business. Here’s a list of some that I use for my customers: Stats Counter The tool I constantly …
The SEO process entails various steps and efforts that all contribute to your online exposure. In order to achieve the best organic search results, you need to fully consider and engage in each step of SEO, and one of these contributing factors is backlinks. A website can truly benefit from having links directed back to …
Analytics are an important part of measuring the effectiveness of your search engine optimization plan and the good news is there is more information available to you than ever. Last week, Google Webmasters Tools has upped the results available to a 90-day period. This will allow you to review much more information at one time …
Are you trying to increase the interactions on (as well as the overall success of) your Facebook business page? The recent transfer to Timeline may have offered visual changes that, if done right, could attract more people to your company’s profile, but your engagement as the owner in terms of the content you’re offering is …
As discussed previously on this blog, Pinterest has become the newest social media craze. Pinterest, where users “pin” images, videos or recipes to their personal online pinboard, gives you and your business another way to get personal with your customers. Growing from a few hundred thousand to more than 12 million users in less than …
During the Internet boom your business probably invested in a web page to get your name out on the World Wide Web. Since then you have probably gone through a few website redesigns over the years and now have a website that look nothing like what you originally started with. While simply launching a new …
The Boston Web Marketing Blog gives a lot of coverage to social media, and lately we have posted articles describing ways to optimize what may be your newest and possible your least understood social media tool: your Google+ account. We have instructed users how to optimize their Google+ page and use Google+ to manage their …
Your SEO plan wisely includes the use of social media to spread the word about your business. While all are great options to gain exposure and generate some healthy links to your web site, not all are created equal or, better stated, used the same way. A recent study by Zintro has pulled together some …
Which Social Media Outlets are Best for Your Business? Read More »
A recent study which included over 3,800 social media marketers found that those in the social media marketing field are much more likely to incorporate SEO into their efforts rather than PPC (pay per click) advertising. While neither of these options were the number one choice as an additional marketing application (email being the top …
Once you have optimized your Google plus profile, your next step is to engage more in Google’s new form of social media. The first step is to add a +1 Button to your website and blog. A convenient button on your website and/or at the bottom of blog posts will help people to easily share …
Google + Dominate Google Search Results | SEO Boston MA Read More »
Google’s version of Facebook (Google+) redesigned its layout on Wednesday. The goal is to make it more visually appealing and easier to maneuver around. Some of the new arrangement basics include a layout similar to Facebook’s Timeline. Some examples are a cover photo that lies across the top of the profile, a larger photo and video …
With Google’s search plus your world it is more important than ever for a business not only to have a Google plus Business page, but also to have their business’ page optimized as much as possible. Similar to the way you can optimize your Facebook business page, and optimize your twitter page here are some …
Optimize your Google Plus Business Page | SEO Boston MA Read More »
