Getting customers to review your business on listing websites can be extremely beneficial to your business. Not only do potential customers rely on previous customers’ advice but Google also recognizes the number of reviews you have and will boost your rankings accordingly. Growing a business is not possible without trust from your customers, so the …
You’ve written a compelling blog post that appeals to your target audience, now you want to maximize your SEO efforts to rank better in search results. Well, it’s actually not that hard to do, it just takes a bit of patience. Here’s a quick guide on how to do so: Research keywords Think carefully, do …
Instagram is a mobile app where users share photos with unique captions and filters. It is a great platform to provide your audience with visual content and a creative way to reach a consumer base. Owned by Facebook, it has over 100 million monthly active users and is still growing. To start off, you’ll want …
Google is now increasing the number of ads displayed on a search engine results page. Thus, it is a no-brainer to start using Google AdWords for your business. Remember, it is very easy to start the campaign and pause anytime. If you are not doing pay-per-click (PPC) already, you might be already losing business to …
4 Benefits of Using Google AdWords for Your Business Read More »
What is an Incognito search Window? An “incognito window” is a great way to perform searches without your history being recognized. Over time your browser records those websites that you have already visited and Google searches will adjust to show those websites that you visit most often. This leads to those websites appearing higher and …
How to Perform an Incognito Search & Why It Can Help You Assess Your Sites SEO? Read More »
Social media is a great way to get the word out about your business and increase website visits and SEO. However, it’s important that your social media followers are regularly engaging with your posts to optimize your social media presence. Here are six tips to increase social media engagement: Give A Shout Out To Your …
If you have a lot of visitors to your website but aren’t getting many conversions, it can be tough to understand exactly why that is. There are several reasons that users may no be converting; Whether it be because they cannot find your contact information, your call-to-actions aren’t clear, or they’re not convinced that your …
One of the most crucial elements on your website is the contact page. You can have the best content on the internet, the most amazing products, and quality services, but if potential customers don’t know how to easily reach you, it could all end up being a waste. Having a contact page that is clear …
How Can I Build an Effective Contact Page for my Website? Read More »
In 30-second television or radio commercials, advertisers have limited character space to get their point across. Even with limited time to work with, advertisers use their creative abilities to make commercials that evoke human interest, inform viewers, and potentially gain customers. The same concepts can be applied when it comes to writing copy for online …
The rate at which your website loads is an important aspect in terms of user interaction as well as with Google. About 53% of users abandon a website if it does not load within 3 seconds or less. For business purposes, Google uses website speed as a ranking factor in regards to Google searches. There …
It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …
What are the Best Tools for Monitoring Your Website’s Performance? Read More »
What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words …
If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are to have on the contact page, in order for it to be effective. Having the right content for your content page can improve your user …
How Can I Avoid Having a Contact Page That Doesn’t Convert? Read More »
Youtube is a juggernaut in the online video world. They seamlessly dominate all online video sites with hundreds of thousands of videos being watched each day. Businesses have turned to Youtube as another means of advertising online with the hope of bringing exposure and potential customers their way. There is no doubt that if done …
Google My Business is a free tool offered by Google that helps business owners manage their online presence across the search engine and internet — with the greatest impact being on local search. If the term “Google My Business” doesn’t ring a bell, think of what a search results page looks like. Ever see a …
As you start to learn about building and optimizing your website, you have probably seen the term “alt text” floating around. Alt text, otherwise known as alternative text or alt tags, are captions that are used to identify and describe the images on your website, and can be used to boost your appearance in image …
Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …
Boston Web Marketing’s Blog on Image Optimization Read More »
Having well-optimized page titles and meta descriptions is a crucial part of your SEO. This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …
Why is it Important to Optimize Page Titles & Meta Descriptions? Read More »
For most, YouTube is known as a site where you can watch content from your favorite channels. What many don’t tell you, however, is that it is also considered a search engine, just like Google or Bing. As a search engine, YouTube has an algorithm that finds content based on specific traits and ranks them …
Revising existing content is an easy opportunity to help drive organic traffic to your website. When it comes to digital marketing, it is not always easy to generate new blogs, which is why it can often be helpful to repurpose what is already there. Even though fresh content is needed regularly, every now and then recycling …
