All platforms will update their algorithms periodically to keep up with the changing habits of their users. Instagram is no different. Whether you are a marketing professional or simply an Instagram user, you probably noticed the recent updates to Instagram. Depending on what the platform is prioritizing, this can impact the factors considered by the …
If your Instagram engagement is down, you’ve come to the right place. An analysis of 80 million Instagram posts found the best type of post when it comes to engagement. When it comes to social media, engagement includes likes, comments, and shares of your posts. The experts at Boston Web Marketing can cultivate an effective social …
Creating high-quality content is just as important for B2B businesses as B2C. With B2B, there are different tactics to keep in mind while creating this content if you want it to rank highly on Google. The biggest issue with creating B2B content is with targeting. You have to keep in mind an entire team of …
Reels are the best way to increase your reach and engagement on Instagram. No matter what industry your business is in, there are more than enough ideas you can use to create Reels for your page! If you aren’t used to creating your own social media posts or have never used Reels, this guide will help you …
If you haven’t heard by now, video content is the future of social media. The most effective and fastest way to improve your reach and impressions on Instagram is by utilizing their latest feature – Instagram Reels. While it may sound easy, creating a visually appealing Reel is no easy feat. There are certain things …
Whether you have a food blog, a travel blog, or your blog is a small part of your website, it’s important to try and increase its traffic. Whatever your website’s niche, there is an audience for you just waiting for you to invest in your Instagram strategy. Boost your blog’s website traffic with these key tips: …
Content is king in the world of SEO, and if you aren’t producing high-quality content, it will impact your site. Thankfully, there are a few tips and tricks to try and improve your content to see success. The experts at Boston Web Marketing know all of the up-to-date changes with algorithms and content to help your …
Unresolved technical SEO issues can cause problems on your website, no matter how great your content is. It’s important to periodically check for these issues to help your site reach its best potential. At Boston Web Marketing, our experts can help pinpoint and fix any problem areas on your website. If you’re ready for a fully optimized website, …
With the new year behind us, marketing managers are moving forward with new trends in digital marketing. Gone are the days of simple status updates as we look into (what feels like) never-ending features and updates. With platforms like TikTok and Instagram Reels bringing video content into focus in 2021, let’s see what the new year …
Boston, MA – Boston Web Marketing LLC (BWM), has been recognized by the Boston Globe as one of the Top Places to Work in Massachusetts in 2021. This is the first year that BWM has been recognized by the Boston Globe for this award. “On behalf of the entire team at Boston Web Marketing, we …
The Boston Globe Names Boston Web Marketing a Top Place to Work for 2021 Read More »
High-quality content is imperative to a successful SEO content strategy. It is meant to be written with the audience in mind and must effectively convey the message to them. Low-quality content simply will not rank or might even be taken down by Google if it includes any blackhat SEO tactics. Learn more about high-quality content, and …
Digital marketing is ever-changing, and with new social media platforms coming out all the time, the trends change with them. As we move into 2022, you may want to shift your focus toward social media. At Boston Web Marketing, we are here to help grow your business and achieve your goals. Continue reading to learn more …
If you own or manage a website, you know that Google Analytics can have a positive impact. Google provides so much information, but it’s up to you to understand how to interpret it. When your site receives organic traffic, but your other metrics are low, you likely aren’t receiving quality traffic. At Boston Web Marketing, we …
We all know the benefit of good customer reviews. They can be the difference between a new customer making a purchase or not. But did you know that customer testimonials can also be beneficial to SEO? Continue reading to learn more about the SEO benefits of customer reviews. Utilize More Keywords Google looks at your customer …
Long-form content continues to be just as important as the “flashier” content you may want to focus on. Not only does it help drive traffic, but it also builds authority on search engines, generates links and brand awareness, and adds value to your website as a whole. The experts at Boston Web Marketing are here …
Black Friday is a huge opportunity for businesses to see a significant increase in sales. Last year, with the COVID pandemic, businesses saw their online sales skyrocket. Make sure your website and inventory are ready for this Black Friday, and use some of these ideas in your social media marketing strategy! While there are effective baseline strategies for …
What are Different Ways to Market on Black Friday? Read More »
Copywriting is the key to a high conversion rate, sales, and getting users to download your content. You don’t have to be the most advanced writer in the world to write successful copy for your business. There are a few tips and tricks to implement when planning your next social post or website blog. Continue reading …
Email marketing may seem like a thing of the past, with social media taking over. However, email marketing is still just as effective today as it was ten years ago. It’s essential to know how to utilize email marketing and to understand the benefits it can bring you. Continue reading to learn more about why you should …
Inventory-driven ads can help bring extra sales to your business this holiday season. With COVID-19 completely changing how brands operated in the last 18-months, it’s more important than ever to have a solid digital strategy. Inventory-driven ads allow your inventory to be updated in real-time and provide an accurate shopping experience for your customers. Learn more …
Local marketing for small businesses is a key opportunity when developing a plan for your marketing journey. To obtain authority on search engines, you need to take some key beginning steps. The COVID pandemic placed more of an emphasis on digital marketing since most businesses were no longer receiving foot traffic. Continue reading to learn …
What are Organic Search Opportunities for Local Businesses? Read More »
