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The Instagram Algorithm for Feed Posts

All platforms will update their algorithms periodically to keep up with the changing habits of their users. Instagram is no different. Whether you are a marketing professional or simply an Instagram user, you probably noticed the recent updates to Instagram. Depending on what the platform is prioritizing, this can impact the factors considered by the …

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What Kind of Instagram Posts Boost Engagement?

If your Instagram engagement is down, you’ve come to the right place. An analysis of 80 million Instagram posts found the best type of post when it comes to engagement. When it comes to social media, engagement includes likes, comments, and shares of your posts.  The experts at Boston Web Marketing can cultivate an effective social …

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How Can I Promote My Blog on Instagram?

Whether you have a food blog, a travel blog, or your blog is a small part of your website, it’s important to try and increase its traffic. Whatever your website’s niche, there is an audience for you just waiting for you to invest in your Instagram strategy. Boost your blog’s website traffic with these key tips: …

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The Boston Globe Names Boston Web Marketing a Top Place to Work for 2021

Boston, MA – Boston Web Marketing LLC (BWM), has been recognized by the Boston Globe as one of the Top Places to Work in Massachusetts in 2021.  This is the first year that BWM has been recognized by the Boston Globe for this award. “On behalf of the entire team at Boston Web Marketing, we …

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What are Elements of Successful SEO Content?

High-quality content is imperative to a successful SEO content strategy. It is meant to be written with the audience in mind and must effectively convey the message to them. Low-quality content simply will not rank or might even be taken down by Google if it includes any blackhat SEO tactics.  Learn more about high-quality content, and …

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Can Customer Reviews Help My SEO?

We all know the benefit of good customer reviews. They can be the difference between a new customer making a purchase or not. But did you know that customer testimonials can also be beneficial to SEO? Continue reading to learn more about the SEO benefits of customer reviews.  Utilize More Keywords Google looks at your customer …

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What are Different Ways to Market on Black Friday?

Black Friday is a huge opportunity for businesses to see a significant increase in sales. Last year, with the COVID pandemic, businesses saw their online sales skyrocket. Make sure your website and inventory are ready for this Black Friday, and use some of these ideas in your social media marketing strategy! While there are effective baseline strategies for …

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How Can I Improve My Ads for the Holidays?

Inventory-driven ads can help bring extra sales to your business this holiday season. With COVID-19 completely changing how brands operated in the last 18-months, it’s more important than ever to have a solid digital strategy. Inventory-driven ads allow your inventory to be updated in real-time and provide an accurate shopping experience for your customers.  Learn more …

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What are Organic Search Opportunities for Local Businesses?

Local marketing for small businesses is a key opportunity when developing a plan for your marketing journey. To obtain authority on search engines, you need to take some key beginning steps. The COVID pandemic placed more of an emphasis on digital marketing since most businesses were no longer receiving foot traffic. Continue reading to learn …

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