In 30-second television or radio commercials, advertisers have limited character space to get their point across. Even with limited time to work with, advertisers use their creative abilities to make commercials that evoke human interest, inform viewers, and potentially gain customers. The same concepts can be applied when it comes to writing copy for online …
The rate at which your website loads is an important aspect in terms of user interaction as well as with Google. About 53% of users abandon a website if it does not load within 3 seconds or less. For business purposes, Google uses website speed as a ranking factor in regards to Google searches. There …
It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …
What are the Best Tools for Monitoring Your Website’s Performance? Read More »
What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words …
If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are to have on the contact page, in order for it to be effective. Having the right content for your content page can improve your user …
How Can I Avoid Having a Contact Page That Doesn’t Convert? Read More »
Youtube is a juggernaut in the online video world. They seamlessly dominate all online video sites with hundreds of thousands of videos being watched each day. Businesses have turned to Youtube as another means of advertising online with the hope of bringing exposure and potential customers their way. There is no doubt that if done …
Google My Business is a free tool offered by Google that helps business owners manage their online presence across the search engine and internet — with the greatest impact being on local search. If the term “Google My Business” doesn’t ring a bell, think of what a search results page looks like. Ever see a …
As you start to learn about building and optimizing your website, you have probably seen the term “alt text” floating around. Alt text, otherwise known as alternative text or alt tags, are captions that are used to identify and describe the images on your website, and can be used to boost your appearance in image …
Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …
Boston Web Marketing’s Blog on Image Optimization Read More »
Having well-optimized page titles and meta descriptions is a crucial part of your SEO. This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …
Why is it Important to Optimize Page Titles & Meta Descriptions? Read More »
For most, YouTube is known as a site where you can watch content from your favorite channels. What many don’t tell you, however, is that it is also considered a search engine, just like Google or Bing. As a search engine, YouTube has an algorithm that finds content based on specific traits and ranks them …
Revising existing content is an easy opportunity to help drive organic traffic to your website. When it comes to digital marketing, it is not always easy to generate new blogs, which is why it can often be helpful to repurpose what is already there. Even though fresh content is needed regularly, every now and then recycling …
A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …
How Outbound Links Help Your Website in Search Rankings? Read More »
Blogging is one of the most crucial elements of SEO strategy. It is a tried and true method to increase your ranking and attract new visitors to your site. The only problem? It can be difficult to write good material, and it can be even harder to write optimized material, especially if you aren’t sure …
Let’s face it, as a small business owner, it is nearly impossible to have every customer be 100% satisfied. While that may be the end goal, and proprietors go out of their way to make that sure every experience is enjoyable, it can be nearly impossible. Eventually, a customer will have a bad experience. Maybe …
With so many options available to advertise & promote content on social media, the LinkedIn platform is often overlooked. Many B2B businesses have a profile on LinkedIn, but rarely pay for ads or even post like they would on Facebook & Instagram. Most of their reluctance comes from not knowing how to write posts that …
How to Create LinkedIn Posts That People Will Engage & Share Read More »
Digital marketers have to manage a lot in order to make sure their websites are optimized to the full potential. On top of keyword research, content marketing, and building referral links you’ll want to make sure that your website’s site speed is as fast as possible. Optimizing site speed provides a variety of benefits for …
Google Ads is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started …
3 Tips To Build Better Landing Pages for AdWords Read More »
If you’ve recently visited a business’ website, you may have seen web pages specifically built for particular towns and cities. These pages, called service area pages, are created for several reasons and are useful to most business’ websites. If you’re still not sure exactly what service area pages are and how they will improve your …
Why Are Service Area Pages Important For My Website? Read More »
Why content is important? As content marketing continues to prove its importance in the SEO world, there are many business owners attempting to write their company’s blogs on their own. However, much of the content written is not the best and often fails to attract readers. Boston Web Marketing is here to give you some …
3 Blogging Mistakes You Will Want to Avoid at All Costs Read More »
