It can be a challenge for those in the SEO field to produce reports that display the strongest and most relevant data, while also showing information that the client wants to see as well. While your goal is to show clients that your SEO efforts are having a positive effect on their business, it is also important to keep in mind what the clients consider to...
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There are so many things that encompass Search Engine Optimization – link building, content creation, structuring internal links, H1 tags, page titles, page speed, SSL certificates, anchor texts, blogging – it gets overwhelming.Checking for these common errors may greatly strengthen a website’s SEO without too much additional work: 1) Not Redirecting to the https:// Site Everyone knows that having a secured website is now a ranking signal for...
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“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller…pages where content is not easily accessible…may not rank as highly.” -Helping Users Easily Access Content on Mobile, Google Webmasters We’ve all been there: you’re searching Google on your phone for a quick answer to a question....
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Yes! Page titles and meta descriptions still matter quite a bit, although in different ways. Why Page Titles MatterOne of the most important aspects to having your website send a strong SEO signal is creating unique, descriptivePage titles for each page on the website. In fact, according to Moz, title tags are the second most important SEO-factor, right behind the main content on the page.Page titles are...
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“When I'm really upset, concentrating on a table of contents helps me calm down. It's like a menu, but the food is words.” -Chidi Anagonye, The Good PlaceYour website’s navigation menu plays a critical, yet often overlooked, role in your visitor’s user experience (UX). According to Google, 29% of smartphone users will immediately switch to another website if it doesn't satisfy their needs, usually by either...
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WordPress is a free, online, open source website creation software.Known as a Content Management System, or CMS, WordPress allows you to easily create and edit the appearance of your website without years of training or having to learn code.Long gone are the days of HTML websites, where each HTML page would be a separate entity disconnected from the others, and any small change to the...
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“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users...
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According to Google, major algorithm changes happen several times a year and often without warning, occasionally resulting in dropped website page-rankings and severely reduced traffic.It can be very discouraging for marketers to see their clients’ page-ranking fall through no fault of their own. It can be even more discouraging to marketers to have their clients become upset at them for their page-ranking falling without being...
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Google has recently given celebrities and other public figures more control over the organic search results page of personal questions about themselves that people frequently search.The new iOS app, “Cameos,” allows celebrities and other known people to record vertical video responses to frequently searched questions, with the video answer appearing at the top of the SERP (search engine results page).Per the app store: “Cameos on Google...
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SEO, or search engine optimization, is a great way to give your business a bit of a boost. In terms of marketing, digital marketing is a huge up-and-coming field, and if your business is smart enough to go this route, it can give you a huge advantage compared to your competitors. Let’s take a look at some of the different ways that SEO can benefit...
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