As you start to learn about building and optimizing your website, you have probably seen the term “alt text” floating around. Alt text, otherwise known as alternative text or alt tags, are captions that are used to identify and describe the images on your website, and can be used to boost your appearance in image …
Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …
Boston Web Marketing’s Blog on Image Optimization Read More »
Having well-optimized page titles and meta descriptions is a crucial part of your SEO. This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …
Why is it Important to Optimize Page Titles & Meta Descriptions? Read More »
For most, YouTube is known as a site where you can watch content from your favorite channels. What many don’t tell you, however, is that it is also considered a search engine, just like Google or Bing. As a search engine, YouTube has an algorithm that finds content based on specific traits and ranks them …
Revising existing content is an easy opportunity to help drive organic traffic to your website. When it comes to digital marketing, it is not always easy to generate new blogs, which is why it can often be helpful to repurpose what is already there. Even though fresh content is needed regularly, every now and then recycling …
A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …
How Outbound Links Help Your Website in Search Rankings? Read More »
Blogging is one of the most crucial elements of SEO strategy. It is a tried and true method to increase your ranking and attract new visitors to your site. The only problem? It can be difficult to write good material, and it can be even harder to write optimized material, especially if you aren’t sure …
Let’s face it, as a small business owner, it is nearly impossible to have every customer be 100% satisfied. While that may be the end goal, and proprietors go out of their way to make that sure every experience is enjoyable, it can be nearly impossible. Eventually, a customer will have a bad experience. Maybe …
With so many options available to advertise & promote content on social media, the LinkedIn platform is often overlooked. Many B2B businesses have a profile on LinkedIn, but rarely pay for ads or even post like they would on Facebook & Instagram. Most of their reluctance comes from not knowing how to write posts that …
How to Create LinkedIn Posts That People Will Engage & Share Read More »
Digital marketers have to manage a lot in order to make sure their websites are optimized to the full potential. On top of keyword research, content marketing, and building referral links you’ll want to make sure that your website’s site speed is as fast as possible. Optimizing site speed provides a variety of benefits for …
Google Ads is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started …
3 Tips To Build Better Landing Pages for AdWords Read More »
If you’ve recently visited a business’ website, you may have seen web pages specifically built for particular towns and cities. These pages, called service area pages, are created for several reasons and are useful to most business’ websites. If you’re still not sure exactly what service area pages are and how they will improve your …
Why Are Service Area Pages Important For My Website? Read More »
Why content is important? As content marketing continues to prove its importance in the SEO world, there are many business owners attempting to write their company’s blogs on their own. However, much of the content written is not the best and often fails to attract readers. Boston Web Marketing is here to give you some …
3 Blogging Mistakes You Will Want to Avoid at All Costs Read More »
Mobile-friendly websites are imperative nowadays. It is apparent to most marketers and business owners that if their website is not accessible on a mobile device, then they are missing out on a large chunk of the market. This is because mobile phones are used to access the internet much more than desktops nowadays. However, even …
The Importance of Mobile Friendly Website Design Read More »
What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words …
Meta descriptions are one of the first aspects of your website that you’ll want to optimize when implementing SEO. As the piece of information that appears shown under the page title on search result pages, as well as when sharing content to social media, they are utilized by both search engines and readers alike to …
The structure of your website’s URLs is very important for both users and search engines to navigate and understand pages. URL optimization can give you the slight edge you are looking for over your competition. From the length of your URL’s to the keywords you use, follow these tips to maximize your potential. URL Length …
Email campaigns can be an effective and low-cost way to keep in touch with your clientele and announce any news or specials you are looking to promote. Spam filters, however, can be triggered for a variety of reasons, causing your email to skip your recipients’ inbox and land straight into the spam folder. This dramatically …
How Do I Keep My Emails from Going to a Recipient’s Spam Folder? Read More »
Google Search Algorithms Search Engine Optimization is an ever-changing industry. Google Search Algorithms update frequency requires marketers to stay on top of the news in order to provide the best SEO services for their clients. While it is always good to receive news and details from official Google sources, some forums and blogs are also very …
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …
How To Make Sure You Have Your SEO Basics Covered Read More »
