What are the Best Tools for Monitoring Your Website’s Performance?

It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …

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What is Semantic SEO?

Company News, Frequently Asked Questions / By admin

What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words …

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How Can I Avoid Having a Contact Page That Doesn’t Convert?

Frequently Asked Questions, Optimization / By admin

If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are to have on the contact page, in order for it to be effective. Having the right content for your content page can improve your user …

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Should I Optimize My Google My Business Page?

Frequently Asked Questions / By admin

Google My Business is a free tool offered by Google that helps business owners manage their online presence across the search engine and internet — with the greatest impact being on local search. If the term “Google My Business” doesn’t ring a bell, think of what a search results page looks like. Ever see a …

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Why Should I Add Alt Text to My Images?

Frequently Asked Questions, Optimization / By admin

As you start to learn about building and optimizing your website, you have probably seen the term “alt text” floating around. Alt text, otherwise known as alternative text or alt tags, are captions that are used to identify and describe the images on your website, and can be used to boost your appearance in image …

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Boston Web Marketing’s Blog on Image Optimization

Leave a Comment / Company News, Images, Marketing, Optimization / By admin

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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Why is it Important to Optimize Page Titles & Meta Descriptions?

Frequently Asked Questions / By admin

Having well-optimized page titles and meta descriptions is a crucial part of your SEO. This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …

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Three Ways to Optimize Your YouTube Content

Leave a Comment / Advice, Content, Ideas, Optimization / By admin

For most, YouTube is known as a site where you can watch content from your favorite channels. What many don’t tell you, however, is that it is also considered a search engine, just like Google or Bing. As a search engine, YouTube has an algorithm that finds content based on specific traits and ranks them …

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Is There Any Risk in Updating Old Content?

Content, Frequently Asked Questions, Optimization / By admin

Revising existing content is an easy opportunity to help drive organic traffic to your website. When it comes to digital marketing, it is not always easy to generate new blogs, which is why it can often be helpful to repurpose what is already there. Even though fresh content is needed regularly, every now and then recycling …

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Backlinks are a vital Google ranking factor, but the backlink has to be of high quality in order for it to work positively.

How Outbound Links Help Your Website in Search Rankings?

Leave a Comment / Company News / By admin

A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …

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5 Blogging Mistakes You Are Probably Making

Advice, Blogs / By admin

Blogging is one of the most crucial elements of SEO strategy. It is a tried and true method to increase your ranking and attract new visitors to your site. The only problem? It can be difficult to write good material, and it can be even harder to write optimized material, especially if you aren’t sure …

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How To Respond To Negative Reviews

News, Optimization / By admin

Let’s face it, as a small business owner, it is nearly impossible to have every customer be 100% satisfied. While that may be the end goal, and proprietors go out of their way to make that sure every experience is enjoyable, it can be nearly impossible. Eventually, a customer will have a bad experience. Maybe …

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How to Create LinkedIn Posts That People Will Engage & Share

Frequently Asked Questions / By admin

With so many options available to advertise & promote content on social media, the LinkedIn platform is often overlooked. Many B2B businesses have a profile on LinkedIn, but rarely pay for ads or even post like they would on Facebook & Instagram. Most of their reluctance comes from not knowing how to write posts that …

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Five Ways to Improve Your Website’s Site Speed

Optimization, Technology / By admin

Digital marketers have to manage a lot in order to make sure their websites are optimized to the full potential. On top of keyword research, content marketing, and building referral links you’ll want to make sure that your website’s site speed is as fast as possible. Optimizing site speed provides a variety of benefits for …

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3 Tips To Build Better Landing Pages for AdWords

Optimization / By admin

Google Ads is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started …

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Why Are Service Area Pages Important For My Website?

Frequently Asked Questions / By admin

If you’ve recently visited a business’ website, you may have seen web pages specifically built for particular towns and cities. These pages, called service area pages, are created for several reasons and are useful to most business’ websites. If you’re still not sure exactly what service area pages are and how they will improve your …

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3 Blogging Mistakes You Will Want to Avoid at All Costs

News / By admin

Why content is important? As content marketing continues to prove its importance in the SEO world, there are many business owners attempting to write their company’s blogs on their own. However, much of the content written is not the best and often fails to attract readers. Boston Web Marketing is here to give you some …

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The Importance of Mobile Friendly Website Design

Leave a Comment / Marketing, Mobile, Optimization / By admin

Mobile-friendly websites are imperative nowadays. It is apparent to most marketers and business owners that if their website is not accessible on a mobile device, then they are missing out on a large chunk of the market. This is because mobile phones are used to access the internet much more than desktops nowadays. However, even …

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What You Need to Know About Meta Descriptions

Optimization / By admin

Meta descriptions are one of the first aspects of your website that you’ll want to optimize when implementing SEO. As the piece of information that appears shown under the page title on search result pages, as well as when sharing content to social media, they are utilized by both search engines and readers alike to …

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What are the Best Tools for Monitoring Your Website’s Performance?

What is Semantic SEO?

How Can I Avoid Having a Contact Page That Doesn’t Convert?

Should I Optimize My Google My Business Page?

Why Should I Add Alt Text to My Images?

Boston Web Marketing’s Blog on Image Optimization

Why is it Important to Optimize Page Titles & Meta Descriptions?

Three Ways to Optimize Your YouTube Content

Is There Any Risk in Updating Old Content?

5 Blogging Mistakes You Are Probably Making

How To Respond To Negative Reviews

How to Create LinkedIn Posts That People Will Engage & Share

Five Ways to Improve Your Website’s Site Speed

3 Tips To Build Better Landing Pages for AdWords

Why Are Service Area Pages Important For My Website?

3 Blogging Mistakes You Will Want to Avoid at All Costs

The Importance of Mobile Friendly Website Design

What You Need to Know About Meta Descriptions

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