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website traffic

What are the Best Tools for Monitoring Your Website’s Performance?

It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …

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contact page mistakes

How Can I Avoid Having a Contact Page That Doesn’t Convert?

If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are to have on the contact page, in order for it to be effective. Having the right content for your content page can improve your user …

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Image Optimization

Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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meta title tags

Why is it Important to Optimize Page Titles & Meta Descriptions?

Having well-optimized page titles and meta descriptions is a crucial part of your SEO.  This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …

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map

Why Are Service Area Pages Important For My Website?

If you’ve recently visited a business’ website, you may have seen web pages specifically built for particular towns and cities. These pages, called service area pages, are created for several reasons and are useful to most business’ websites. If you’re still not sure exactly what service area pages are and how they will improve your …

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