The structure of your website’s URLs is very important for both users and search engines to navigate and understand pages. URL optimization can give you the slight edge you are looking for over your competition. From the length of your URL’s to the keywords you use, follow these tips to maximize your potential. URL Length …
Email campaigns can be an effective and low-cost way to keep in touch with your clientele and announce any news or specials you are looking to promote. Spam filters, however, can be triggered for a variety of reasons, causing your email to skip your recipients’ inbox and land straight into the spam folder. This dramatically …
How Do I Keep My Emails from Going to a Recipient’s Spam Folder? Read More »
Google Search Algorithms Search Engine Optimization is an ever-changing industry. Google Search Algorithms update frequency requires marketers to stay on top of the news in order to provide the best SEO services for their clients. While it is always good to receive news and details from official Google sources, some forums and blogs are also very …
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …
How To Make Sure You Have Your SEO Basics Covered Read More »
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are extremely popular and low-cost way to connect with your business’s current & potential clients. It gives you the opportunity to directly interact, gain new followers, and expand your market. After realizing social media’s importance, it can be difficult and frustrating to figure out and …
Targeting Keywords And Your SEO There are numerous strategies you can take to increase traffic to your website. One crucial element that often goes unnoticed is keyword targeting. Traffic can be boosted by simply analyzing your industry’s keywords and implementing them into a growth plan. The first step to gaining traffic through keywords is to …
Google has incorporated site speed as one of its hundreds of search ranking factors. This means that along with effecting user experience, your website’s speed is important to your overall SEO. Despite it not having a huge impact on SEO for most websites with all other factors considered, page load speed is important for user …
Google Analytics is an important tool to track your website’s performance. To make the most of Google Analytics, you must have a good understanding of the terms within the program. Analytics uses many terms that are hard to understand if you don’t have a full grasp on the necessary terms. Once you understand a …
What Terms Should I Know To Understand Google Analytics? Read More »
Good Content Over and over again we keep hearing that one of the best SEO practices is to make sure that your site has good, quality content for your visitors. But, how does Google know whether or not it is good and then factor that into how the site ranks in the search engine results? According …
The Basics Social Bookmarking Sites are designed for people to organize, store, share and promote links online. Many social bookmarking sites encourage users to use “tags” to organize their links. A user will assign a tag to a specific link, which will make it easier for them to find later on. You can think of …
Social media can act as a platform for increasing brand awareness among a target audience, creating authenticity and engaging with existing and potential leads. More and more, small businesses are finding that the interaction with themselves and customers is increasing on Facebook. When using Facebook for business, companies ask, how can I maximize my potential? …
Since working with Boston Web Marketing and expanding my client base there’s a certain setlist of tasks I perform for all of my clients. From early on-site SEO work containing meta-information to installing Google Analytics, to adding new sitemaps, are just some of the tasks I perform. But besides that on-site work, there’s a number …
Increasing your social media following will promote engagement with your brand and increase traffic to your site. Depending on your business, social media will be crucial to your success. This is especially true for those who provide visual or tangible results from their services, like purchasing a product or receiving a treatment – For example, …
The bounce rate of your website can be found on your Google Analytics account. Your bounce rate refers to the percentage of visitors that leave your website after viewing only one page on your site. The average bounce rate is between 41-55% while an excellent bounce rate is 26-40%. If you notice your bounce rate …
Calls to action are what prompt your website visitors to fill out a contact form, click to call you, or make a purchase – Meaning they turn from merely a visitor to a conversion in your analytics. Calls to action should be scattered throughout a website so that users have plenty of opportunities to get …
Search Engine Optimization is a complex system. There are hundreds of ranking factors and countless things you can do to optimize your website in order to improve your rankings on search engines. Whether you are a business owner or an SEO specialist for the company, go onto Google and make a quick search for the …
What are The Benefits Of Searching Your Name On Google? Read More »
The reputation of your company can make or break you, especially online. When a customer searches for your business name, it’s usually because they want to know more about you and the experience that others have had using your service. This is why encouraging your frequent and loyal customers to leave reviews is so important. …
Instagram is one of the most rapidly growing and popular social media outlets in the world with over 300 million active users sharing over 70 million photos and videos per day. The platform is especially popular among younger audiences. Businesses looking to share content & target these youthful audiences should undoubtedly be taking advantage of …
It can’t be said enough that social media is a key component in the SEO process; without it, you can damage your search results significantly. Why Social Media Is Important A survey, which was conducted late, last month, found that 50% of the companies that are struggling with SEO are not using social media! Successful …
Search engine optimization is very important for websites, including blogs, to show up in searches among their targeted audiences. Along with useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank high on search engines. Regularly adding new blog posts creates new content for Google …
