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Image Optimization

Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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meta title tags

Why is it Important to Optimize Page Titles & Meta Descriptions?

Having well-optimized page titles and meta descriptions is a crucial part of your SEO.  This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is …

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Why Are Service Area Pages Important For My Website?

If you’ve recently visited a business’ website, you may have seen web pages specifically built for particular towns and cities. These pages, called service area pages, are created for several reasons and are useful to most business’ websites. If you’re still not sure exactly what service area pages are and how they will improve your …

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The Importance of Mobile Friendly Website Design

Mobile-friendly websites are imperative nowadays. It is apparent to most marketers and business owners that if their website is not accessible on a mobile device, then they are missing out on a large chunk of the market. This is because mobile phones are used to access the internet much more than desktops nowadays. However, even …

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email spam folder

How Do I Keep My Emails from Going to a Recipient’s Spam Folder?

Email campaigns can be an effective and low-cost way to keep in touch with your clientele and announce any news or specials you are looking to promote. Spam filters, however, can be triggered for a variety of reasons, causing your email to skip your recipients’ inbox and land straight into the spam folder. This dramatically …

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How To Make Sure You Have Your SEO Basics Covered

When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …

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