Instagram is one of the most rapidly growing and popular social media outlets in the world with over 300 million active users sharing over 70 million photos and videos per day. The platform is especially popular among younger audiences. Businesses looking to share content & target these youthful audiences should undoubtedly be taking advantage of …
It can’t be said enough that social media is a key component in the SEO process; without it, you can damage your search results significantly. Why Social Media Is Important A survey, which was conducted late, last month, found that 50% of the companies that are struggling with SEO are not using social media! Successful …
Search engine optimization is very important for websites, including blogs, to show up in searches among their targeted audiences. Along with useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank high on search engines. Regularly adding new blog posts creates new content for Google …
When it comes to SEO, most people know that having quality content on your site, that is properly optimized with internal links, H-tags, and call-to-action is crucial. However, having plenty of images on your site is also important, beyond the visual appeal that they may have. Well-optimized images also have the ability to increase your …
Reviews on Listing Sites Reviews on listing sites like Yelp and Yellow Pages are places where customers can voice their personal experiences with a certain business. With these reviews, one can give a ranking anywhere from one to five stars (five stars being the best). On paper, this seems like a great way for customers …
In an SEO world were content rules all, writing quality blogs at a faster rate is a helpful tool that everyone can benefit from. The key here to not wasting your time is finding a balance between quality & speed. It is important to know that neither one high-quality blog a year nor 100 poor …
Coming up with content topics can be difficult for marketers, especially since you want to make sure what you write is refreshing and new for your readers. If you are struggling to come up with topics for service pages or blogs, checking your Google Analytics data can help! You can see which pages are performing …
How Can I Use Google Analytics for Content Topics & Ideas? Read More »
Email marketing is an effective and simple way to reach out to customers and promote your business. It’s an efficient way to reach a large audience, without spending a lot of money. Email marketing is beneficial for many reasons, including growing a consumer base, advertise new products, and drive conversions. It’s been reported to be …
Have you seen a significant drop in your website traffic recently and it has become a cause for concern? Well, do not immediately assume the worst, that your site has been penalized, before confirming another factor may have actually been involved instead. Penalizations to websites are obviously something that no business owner wants, and with …
Does a Substantial Loss in Traffic Mean My Website’s been Penalized? Read More »
Snapchat is one of the most popularly used social media platforms among young people today. The mobile app can be used to communicate with friends, follow celebrities, and access daily updates regarding news and pop culture. The app is not only used by large publications such as Cosmopolitan, Buzzfeed, and The Wall Street Journal, it …
What does your business look like across Google? Not sure if your business is listed on Google? Try Googling your businesses name into the search bar. If it doesn’t show up, try adding in the name of the town you are located in. Furthermore, go to Google www.google.com/business/ and search for your businesses name. If …
In the past, having a relevant meta title & description was enough to help boost your rankings on Google. However, with new algorithm updates and many more websites to compete with, search engines are looking at a number of factors to consider. While it used to be believed that all you needed was a significant …
Reasons Why Your SEO Rankings Might Not Be Improving Read More »
Most of us are familiar with the world of social media, mainly when it comes to personal use & connecting with family and friends. When growing a personal profile, your main objective might be to increase your number of followers & likes however possible. The goals and objectives of social media for business, however, are …
Local SEO Today, Local Search Engine Optimization needs to be a priority for successful businesses of any size. Being found by a local customer who is actively searching for your products or services, can make or break the first months you are in business. You have put the time, effort, and money into starting your …
Google is in the process of rolling out a feature allowing users to create short URLs for their Google My Business listings. Available on a certain number of listings at the time, the short URLs can be customized to meet your needs and appears to be on its way to a bigger launch, as it …
Google My Business is Rolling Out Customized Short URLs Read More »
SEO is a consistent effort that you execute in order to ensure that your website remains ranking well in the long run, and is essential for any website that wants to be successful at attracting visitors and generating business. However, there are many wrong ways to do SEO, and several more strategies that may work …
Does this scenario apply to your marketing and business outreach efforts? You are trying to build an online presence for your business and have successfully picked a domain, bought a hosting service, and finally rolled out your website. However, once your website goes live you’re trying to find it on Google… it takes a while …
To gain more leads for any type of business online one must consider the management of a Google My Business page. Google My Business is a feature that appears when users enter a Branded query, and a snapshot of the business appears to the right of the Search Results page or within Google maps. (Bonus …
Syncing Google Ads with a Google My Business Account Read More »
If you’ve ever done research for a service or product before, then you’ve probably come across customer testimonials. Let’s face it, when you see 4 or 5-star ratings next to a product with dozens if not hundreds of reviews talking about how durable or great the product it, it affects your opinion. You are more …
A Guide to How Testimonials Can Help You Rank Better Read More »
If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find …
How Important Is Google Analytics To Your Business? Read More »
