Boston, MA – Boston Web Marketing LLC (BWM), has been recognized by the Boston Globe as one of the Top Places to Work in Massachusetts in 2021. This is the first year that BWM has been recognized by the Boston Globe for this award. “On behalf of the entire team at Boston Web Marketing, we …
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Sitting down to draft unique content for your brand is easier said than done. However, the thing that separates you from the success of your competitors is a content strategy that sets itself apart from the pack. When trying to market your brand, it’s easy to write at length about what makes it so special. …
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Those of us in the SEO world are all about optimization. We’re constantly on the lookout for the latest Google algorithm updates and trying to stay ahead of our client’s competitors by any means necessary (with the exception of Black Hat SEO tactics, which is a no-no). Yet while we’re all caught up in optimizing …
When going through your analytics, you may notice a metric called Bounce Rate. This is the percentage of users that exit your site on the same page as they entered, without navigating to other pages and viewing more content. A healthy bounce rate is up for debate, but the average is between 20%-60%. If you …
A meta description is a snippet that shows up on the front end of search engines to summarize your page’s content. It’s a quick few sentences that will give the user a brief idea of what they will find on that page. It’s similar to the “hook” or “attention grabber” of a good essay; it …
After looking at your analytics, you may notice that your site has a high bounce rate and relatively low average session duration. If you are looking to increase your conversions, you will want to make sure visitors are staying on your site long enough to find what it is they are looking for and either …
How Can I Get Visitors to Stay on My Site Longer? Read More »
Have you ever been stuck in a situation where you’ve run out of topics to write for your business? Don’t worry, you’re not alone. Writing a piece of content that is both interesting and unique can be a challenge. So, how do you generate more blog content for your wesbite? We’ve written some helpful tips …
The key goal of a business doing SEO is to increase visibility. With this being said, however, it is also important to see growth in conversions as well. Did you know that you can strategize your SEO to work on increasing this growth month-to-month and year-to-year? These strategies encompass some of the basics of SEO, …
Getting customers to review your business on listing websites can be extremely beneficial to your business. Not only do potential customers rely on previous customers’ advice but Google also recognizes the number of reviews you have and will boost your rankings accordingly. Growing a business is not possible without trust from your customers, so the …
You’ve written a compelling blog post that appeals to your target audience, now you want to maximize your SEO efforts to rank better in search results. Well, it’s actually not that hard to do, it just takes a bit of patience. Here’s a quick guide on how to do so: Research keywords Think carefully, do …
Instagram is a mobile app where users share photos with unique captions and filters. It is a great platform to provide your audience with visual content and a creative way to reach a consumer base. Owned by Facebook, it has over 100 million monthly active users and is still growing. To start off, you’ll want …
Google is now increasing the number of ads displayed on a search engine results page. Thus, it is a no-brainer to start using Google AdWords for your business. Remember, it is very easy to start the campaign and pause anytime. If you are not doing pay-per-click (PPC) already, you might be already losing business to …
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What is an Incognito search Window? An “incognito window” is a great way to perform searches without your history being recognized. Over time your browser records those websites that you have already visited and Google searches will adjust to show those websites that you visit most often. This leads to those websites appearing higher and …
How to Perform an Incognito Search & Why It Can Help You Assess Your Sites SEO? Read More »
Social media is a great way to get the word out about your business and increase website visits and SEO. However, it’s important that your social media followers are regularly engaging with your posts to optimize your social media presence. Here are six tips to increase social media engagement: Give A Shout Out To Your …
If you have a lot of visitors to your website but aren’t getting many conversions, it can be tough to understand exactly why that is. There are several reasons that users may no be converting; Whether it be because they cannot find your contact information, your call-to-actions aren’t clear, or they’re not convinced that your …
One of the most crucial elements on your website is the contact page. You can have the best content on the internet, the most amazing products, and quality services, but if potential customers don’t know how to easily reach you, it could all end up being a waste. Having a contact page that is clear …
How Can I Build an Effective Contact Page for my Website? Read More »
In 30-second television or radio commercials, advertisers have limited character space to get their point across. Even with limited time to work with, advertisers use their creative abilities to make commercials that evoke human interest, inform viewers, and potentially gain customers. The same concepts can be applied when it comes to writing copy for online …
The rate at which your website loads is an important aspect in terms of user interaction as well as with Google. About 53% of users abandon a website if it does not load within 3 seconds or less. For business purposes, Google uses website speed as a ranking factor in regards to Google searches. There …
It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google …
What are the Best Tools for Monitoring Your Website’s Performance? Read More »
What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words …
