Most of us are familiar with the world of social media, mainly when it comes to personal use & connecting with family and friends. When growing a personal profile, your main objective might be to increase your number of followers & likes however possible. The goals and objectives of social media for business, however, are …
Local SEO Today, Local Search Engine Optimization needs to be a priority for successful businesses of any size. Being found by a local customer who is actively searching for your products or services, can make or break the first months you are in business. You have put the time, effort, and money into starting your …
Google is in the process of rolling out a feature allowing users to create short URLs for their Google My Business listings. Available on a certain number of listings at the time, the short URLs can be customized to meet your needs and appears to be on its way to a bigger launch, as it …
Google My Business is Rolling Out Customized Short URLs Read More »
SEO is a consistent effort that you execute in order to ensure that your website remains ranking well in the long run, and is essential for any website that wants to be successful at attracting visitors and generating business. However, there are many wrong ways to do SEO, and several more strategies that may work …
Does this scenario apply to your marketing and business outreach efforts? You are trying to build an online presence for your business and have successfully picked a domain, bought a hosting service, and finally rolled out your website. However, once your website goes live you’re trying to find it on Google… it takes a while …
To gain more leads for any type of business online one must consider the management of a Google My Business page. Google My Business is a feature that appears when users enter a Branded query, and a snapshot of the business appears to the right of the Search Results page or within Google maps. (Bonus …
Syncing Google Ads with a Google My Business Account Read More »
If you’ve ever done research for a service or product before, then you’ve probably come across customer testimonials. Let’s face it, when you see 4 or 5-star ratings next to a product with dozens if not hundreds of reviews talking about how durable or great the product it, it affects your opinion. You are more …
A Guide to How Testimonials Can Help You Rank Better Read More »
If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find …
How Important Is Google Analytics To Your Business? Read More »
When opening a business, there will be certain tough decisions you will have to make that will determine if your business will be successful. One of these discussions is choosing to do SEO on your own or paying an Agency to handle your SEO for you. To some business owners, this is a no brainer …
While there are many SEO tools out there that can help improve your rankings in different ways, Google Search Console falls at the top of the list as far as functionality is concerned. It provides a variety of features that allow you to fully optimize your site for organic search. With the new and improved …
How Can I Get the Most Out of the New Google Search Console? Read More »
As you may have heard, webmasters probably have been receiving messages from Google Search Console about issues with their websites. This was all a result of an indexing bug that occurred when the platform fully switched to its the latest version. While the overall indexing bug was resolved last week by Google, the platform is …
Pinterest rolled out two new features to help advertisers optimize their ad campaigns to achieve their conversion goals. We use Pinterest to discover or be inspired with our searches, with that said, it also influences our buying mindset which is why Pinterest is so valuable when it comes to the end product. The new features …
Drive More Action with New Pinterest Conversion Features Read More »
The presence of your business on Google My Business is one of the most important ranking factors for search engine optimization, which means that your profile must illustrate the most relevant and accurate information that will lead to potential customer engagement. The more Google knows about your business, the better it can accurately display your …
5 Things to Keep in Mind About Google Business Listing Read More »
When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search …
Social media has become a large part of creating a brand’s image. Facebook is one of the largest social media platforms and one of the biggest ways that prospects and customers are connecting. On Facebook, you are able to directly message the brand/business and you can see how long they typically respond in. This is …
If you own an e-commerce store, or sell products online across various platforms, then you likely use the typical PPC channels for driving traffic to your store such as Google, Bing, maybe even Facebook. However, there is a new king in paid traffic when it comes to e-commerce products, and it boasts some considerable advantages …
Why You Should Consider Amazon for Your PPC Efforts Read More »
Keyword research is one of the most important things to do before you start any SEO/Paid Advertising campaigns. While a lot of industries seem obvious and easy enough, you never actually know what goes on in people’s mind while they are searching. With the help of these tools below, your keyword research is guaranteed to get …
If you are a new business owner and only slightly familiar with the tools that Google has to offer, you might have heard the term Google Analytics before. Even if you only have a basic understanding of what Analytics is, you might still be curious as to how it can benefit your business. More importantly …
Google announced the rollout of Trigger Groups within Google Tag Manager late last month, allowing you to set up several triggers that need to be activated before the tag itself fires within your website. This helps track more actions on your website within Google Tag Manager, including items with shared tags. How do I set up …
Pay per Click Ad’s gives business owners the option of paying Google or other Search engines for top results. This can be an extremely valuable tool when trying to grow one’s business. The appeal of top search results for one’s services or products can prompt business owners to begin throwing money into an Ad Word …
