SEO Agency For Dentists & Orthodontists

Get the most out of
organic traffic. paid ads. social media.

The team at Boston Web Marketing can help your dental office with organic search traffic, paid search, social media management, web design & more

How Can I Improve Dental Office's SEO?

Search Engine Optimization plays a large role for dental offices looking to find new patients. A strong digital presence can put your practice in front of hundreds of potential patients and families in your area. By getting your website in the top results for the questions your patients are searching for you can get more leads and more appointments set up. 

How Does SEO Work For Dentists?

SEO plays a larger and larger role in how dentists and other medical professions find new patients. There are tens of thousands of searches being made every day across the country about “dentists near me”. Today’s young parents grew up with the internet and search engines and rely on them to find the best local doctors, dentists, and other medical providers. By ranking for key search terms and keywords you can get your practice in front of new clients. Family dentists and pediatric dentists can benefit greatly from a strong SEO strategy focusing on the questions and searches parents have regarding their children’s oral health. 

What Searches Should Dentists Rank For On Google?

There are a few categories of search that are important for dentists to rank for. 

  • Location-Based Searches: One of the most common searches in the dental category is “dentist near me”. Ranking for these types of searches can greatly help your office be found by people who have recently moved to your area. Creating strong content, managing local listings, and updating your Google listings can help search engines properly display your practice in the correct towns and areas.
  • Insurance-Based Searches: Another common search that parents and adults use when finding dentists is “dentist that accepts X insurance”. Simply adding logos of the insurances and payment methods your practice accepts is not enough to get search engines to recognize what insurances they should rank you for. Keyword analysis and planning are necessary for showing up for these types of searches. 
  • Dental Questions: Millions of searches happen every day on Google when adults and especially parents have questions about oral health. From teething to toothaches, strong content that educates and answers questions can greatly improve how organic search engines display your website.
  • Dental Emergencies: When a tooth gets cracked or knocked out one of the first things a person does is look for a dentist that provides emergency services. If you are an emergency dental provider in your area you want to make sure that not only do you rank for these searches but that your landing pages are designed to make it easy to call you and set up an emergency appointment. 
  • Special Services: Not every dentist provides every dental service. The procedures and practices that make your office different should be leveraged. If you provide special services like professional teeth whitening, wisdom tooth removal, Invisalign braces, or another procedure, you should have content that can rank for it.


SEO Services Our Team Provides:

Content Strategy

As mentioned above the content on your website has a large impact on how you rank. Our content writers will creating strong landing pages, dental articles, and service area content based on Google's algorithm to get your site ranking for key phrases & searches.

Link Building

SEO isn't just about what is on your website but also what other sites link to it. We create, edit, and manage various directories and listings across the web for our clients to ensure that addresses, phone numbers, & URLs are correct for various directories.


Google has put a lot of value into having a good website performance. A website that loads quickly, especially on mobile devices, is paramount to ranking well on mobile search. Our team can help improve your website's performance and website speed.


At our agency we don't stop at just increasing your organic traffic. We also look for ways to help that traffic convert into appointments. By improving the user experience and calls to action on your website we can increase your conversion rate

Google Ads & Pay Per Click Management For Dentists

A focused Google Ads campaign or social media campaign can be invaluable in helping dental offices find new patients. Through the use of PPC, dental practices can target specific keywords, towns, and potential clients. Our PPC team uses data to constantly improve your ads so you get the most out of your ads spend. By optimizing keyword lists, creating additional ad groups based on specialty services, featuring strong call to actions & extensions, and using dynamic ads, we can help dentists get found easier. 

Our team can help you set your first budget, manage/improve an existing ads campaign, or help make recommendations on how to strengthen your paid strategy. Our paid traffic team and SEO team often work hand in hand to optimize this approach even further. By leveraging organic data, our paid team can track the strongest keywords and point users to the highest performing landing pages. SEO & SEM strategies have a synergetic effect when working concurrently. By working with our team your practice can benefit from ads that not only increase traffic but increase calls, appointment requests, and overall conversions. 

Social Media Management Services For Family Dentists

A male uses his right hand to scroll through a page on a smartphone. You can see city lights and streets blurred in the background.

A strong social media presence can be highly valuable for dentists. Our team can help manage and create social media accounts for your practice and grow your following. With regular social posts, we can share important practice information, dental articles that our team has written, positive reviews & testimonials, and any other valuable messaging for your clients. 

Our team works with Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more. Our paid ads team can also help manage and maintain campaigns on these platforms.

Mobile Friendly Website Design For Dental Practices

SEO can get people to your website but that is just the first step. Having a beautiful website that operates strongly on all devices can greatly improve how new customers learn about you and contact you. Your website is your digital storefront, from the moment it loads it is creating an impression on your potential customers. 

Our team of web designers provide beautiful web design services. Over a short period of time our team can work with to create the perfect website for your business. Using your logos, color scheme, and desired layout, we can make a high-performing website that is sure to help you stand out online. 

Our team also provides design and build services for e-commerce sites and online stores. 

See Our Work

Frequently Asked Questions About Dental SEO

Yes, in our modern world, more and more families are finding their new dentists through online searches. An SEO agency that specializes in helping medical providers including dentists can greatly improve traffic and conversions and help dentists find new patients. Not only can our agency help dentists with their website and content plans, but our team also helps dentists create and manage listings on the top performing directories .

There are a few ways dentists can improve their SEO. The first place to start is with strong web design. Improving organic or paid traffic could be fruitless if your website is not functioning correctly or if it is hard for users to learn about your practice or contact you.

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