SEO Agency For Insurance Firms

Get the most out of
organic traffic. paid ads. social media.

The team at Boston Web Marketing can optimize your insurance firm’s digital footprint with organic search traffic, paid search, social media management, web design & more

Insurance Icons

How Can I Improve SEO for My Insurance Firm?

Practically every person requires some kind of insurance coverage, meaning there are plenty of opportunities to attract new clients. One of the best ways to draw in these new clients is through SEO. A strong and well-maintained digital presence can get your name at the top of the list when users search for new insurers online. Whether you are a small, local insurance firm or a larger, nationwide provider, all insurance firms can benefit from SEO!

How Does SEO Work?

As more insurance firms begin looking to SEO to build a better client base, now is the time to get on board and beat the competition! Hundreds of thousands of users search daily for insurance firms that are in their area, and provide coverage for their unique needs. By collecting data on keywords and your target demographics, we can get clicks to your website from the most valuable potential clients. Gone are the days of print ads or word-of-mouth. Internet and search engines are king when it comes to finding clients and generating leads! Crafting content that answers common questions and includes your main keywords can boost your site’s appearance on Google and other search engines, bringing more business your way.

What Insurance Keywords Should I Focus On?

  • Location-Based Searches: Naturally, people are only interested in insurance if it provides coverage for their immediate location! The majority of users will begin their hunt for a new insurance firm with a simple “Insurance firms near me” search on Google. Through the use of location based keywords and content, your website will rank highly for your service areas and lead users to your website with ease.
  • Service-Based Searches: Of course, there are numerous types of insurance covering everything from homes, auto, health, and more. It is important that you fine-tune content that only relates to your exact services, you do not want users seeking health insurance landing on your site if you only offer home insurance! By using service based keywords and being specific about your services you cover your insurance firm can jump ahead of the competition on Google and have better, genuine leads come in.

SEO Services Our Team Provides:

Content Strategy

As mentioned above the content on your website has a large impact on how you rank. Our content writers will creating strong landing pages, dental articles, and service area content based on Google's algorithm to get your site ranking for key phrases & searches.

Link Building

SEO isn't just about what is on your website but also what other sites link to it. We create, edit, and manage various directories and listings across the web for our clients to ensure that addresses, phone numbers, & URLs are correct for various directories.


Google has put a lot of value into having a good website performance. A website that loads quickly, especially on mobile devices, is paramount to ranking well on mobile search. Our team can help improve your website's performance and website speed.


At our agency we don't stop at just increasing your organic traffic. We also look for ways to help that traffic convert into appointments. By improving the user experience and calls to action on your website we can increase your conversion rate

Google Ads & Pay Per Click Management For Insurance Firms

While SEO is a trusted and logical approach to digital marketing, it is certainly not the only option to get more clicks and conversions. By crafting Google ads, social media ads, and other pay-per-click ads, you can generate leads quickly and place yourself at the top of search engines when users search for your specific keywords. Our in-house ad team can help you define your exact target demographics whether they are based on age, location, income or more, while matching a monthly ad budget that you can afford. 

Social Media Services For Insurance Firms

Smartphone with social media

Social media has evolved into much more than a place to post photos of your last vacation, it is also highly lucrative for businesses including insurance firms! Whether you have used social media in the past or are brand new to the idea, Boston Web Marketing can help build your social media presence. Original and unique content regarding your services, coverage, rates and more is a great way to build brand recognition and garner buzz.

Boston Web Marketing’s team of specialists can take care of your social media from start to finish between creating profiles, planning great content, and managing account growth. Boston Web Marketing works with social media platforms including but not limited to: Facebook, Twitter, Instagram, LinkedIn, and TikTok.

Website Design For Insurance Firms

While SEO and PPC can help users land on your website, it is the job of the website’s design and interface to keep these users interested by visiting pages and viewing content. Your website is your true first impression for new customers, so it is important that it has a clean layout, fast load speeds, and is compatible with all devices, not just desktops. 

Boston Web Marketing’s team of web designers design websites from start to finish with a focus on accessibility and the needs of the business. By designing websites that feature your brand’s logos, colors, taglines and more, we can create website’s that are uniquely YOU!

See Our Work

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