Is your company experiencing an online crisis? Boston Web Marketing has the experience and tools to help you manage your online PR. We can help you create an emergency plan to combat your online crisis as well as monitor and manage your online reputation.
Crisis management and reputation management go hand-in-hand when trying to prepare and deal with an unflattering publicity. When something damaging surrounding your company occurs, how will you respond? Being prepared for a crisis can help reduce the impact it will have on your reputation.
Through our experience, we’ve discovered best practices to follow when dealing with a crisis. Although every crisis is unique, we can help you navigate through these steps and execute your crisis management plan. Below are several tips to help with your crisis management plan.
1. Be transparent.
2. Listen to your audience and assess the damage.
3. Respond thoughtfully and carefully.
4. Have open communication with your social media audience and media.
5. Set achievable goals and standards.
Boston Web Marketing can also help to suppress search engine results as well as monitor and respond to online reviewers. Even when the worst happens, there is always an opportunity to grow, learn, and improve. It may take time but helping your company regain a trustworthy and positive reputation is possible with the right plan.