What is the first thing users see when they find you on a social media site? Your cover photo. Kind of like those sayings about first impressions, you want to get it right. Here are some tips for creating your perfect cover photo.
Size matters. Pixel size that is. If your image is too large or too small it won’t work, so be sure to use the guidelines offered by the site when you select or design your cover image. Facebook recommends using an image sized 851 x 315 pixels and the minimum size is 339 x 150 pixels. Google+ guidelines say it should be 1080 x 608 pixels, but it can be as large as 2120 x 1192 pixels. The smallest usable size is 480 x 270 pixels. Twitter recommends only one size and that is 1500 x 500 pixels. Images that are sized incorrectly either won’t be accepted or may look messy or even chopped where you don’t want them to be.
Is your photo consistent with your logo design and brand colors? Clashing colors or two drastically different images can be off-putting and unprofessional looking. Put some thought into making sure things look like they belong together.
Keep things fresh by switching up once in a while. You can use seasonal themes or current offers or promotions as part of your cover photo to keep things interesting and encourage people to make repeat visits.
Make sure it reflects what you do or showcases your impact. Images of customers using your product or testimonials on your image are nice. Also good are images that illustrate what you have to offer.
I think this is a particularly good one: