Do you run or manage a local landscaping, hardscaping, or lawn maintenance company? If so, chances are you are always looking for new accounts to grow your business. Landscaping is a tough industry, so it’s important to always be looking for new customers.
As a landscaper, you get most of your business from referrals, or neighbors of your clients seeing a great service you provide your customers. But what is the next best way to get found by new potential clients? The answer is online search engines like Google, Yahoo, Bing. Gone are the days of homeowners using the yellow pages to find home service providers. Here are the days where your customers are using the internet to find the service providers they need.
Within seconds homeowners and businesses who need your landscaping service will queue up a search engine on their computer or phone and search for “landscapers near me” or “landscapers in x town”. So how do you get your business showing up for these searches in the towns that you serve with your landscaping business?
The answer is search engine optimization or SEO. SEO is the process of making sure your website follows Google’s and other search engines best practices when it comes to the structure and content of your website. It’s a series of on-page (the optimization that takes place on your actual website) and off-page (managing your online presence in a way that doesn’t hurt your chances of being found online.
When you Google landscaping in the towns you service, you show up in the Google, Yahoo, or Bing search results? Are you on page 1 or page 3? Are you not showing up at all? The truth is, if your business doesn’t exist on page 1, it might as well not exist at all. Users are not searching past the first page for your business.
If your landscaping business isn’t showing up, you are missing out on thousands of dollars a month in revenue from customers. Ready to take in the first step in claiming your page 1 ranking? Contact Boston Web Marketing today for a free SEO consultation.
Boston Web Marketing has been helping landscapers and contractors get found online for over ten years now. We will provide a full no-cost website analysis and pinpoint the areas on (and off) your website that can be improved to increase your search rankings.