The team at Boston Web Marketing can help kitchen and bathroom remodeling companies with organic search traffic, paid search, social media management, web design & more
Search Engine Optimization (SEO) plays a vital role in how homeowners find your remodeling company to remodel their homes. Implementing an SEO strategy is a significant step to improving the appearance of their website on search engines, generating more traffic to their website, and attracting new homeowners for remodeling services. In today’s world, online presence and search engines are extremely important in gaining new customers and generating more business. To stay ahead of the competition and the ever-changing technology and digital world, an SEO strategy is fundamental. Improving your SEO as a kitchen and bathroom remodeling company means you will improve your ranking and how you appear on search engine results pages so you can generate more leads and traffic to your website.
SEO significantly affects how kitchen and bathroom remodeling companies can find new customers. Every day, users search for keywords such as “kitchen remodelers near me” or “bathroom remodeling company near me” to find potential companies for their home remodeling needs. Today’s people worldwide rely entirely on the internet and use search engines to find the best local home remodeling companies for their kitchen and bathroom remodeling goals. When implementing an SEO strategy, it works to improve how your company ranks for those specific keywords people are using to search when looking for help with their kitchen or bathroom remodeling. A strong SEO strategy allows kitchen and bathroom remodelers to focus on homeowners’ questions about their home remodeling and how to get in touch with an expert remodeling contractor.
There are a few categories of search that are important for kitchen and bathroom remodelers to rank for.
As mentioned above the content on your website has a large impact on how you rank. Our content writers will creating strong landing pages, home remodeling articles, and service area content based on Google's algorithm to get your site ranking for key phrases & searches.
SEO isn't just about what is on your website but also what other sites link to it. We create, edit, and manage various directories and listings across the web for our clients to ensure that addresses, phone numbers, & URLs are correct for various directories.
Google has put a lot of value into having a good website performance. A website that loads quickly, especially on mobile devices, is paramount to ranking well on mobile search. Our team can help improve your website's performance and website speed.
At our agency we don't stop at just increasing your organic traffic. We also look for ways to help that traffic convert into appointments. By improving the user experience and calls to action on your website we can increase your conversion rate
Paid advertising campaigns are a great way to take your kitchen and remodeling company further! If you want to significantly increase the visibility of your kitchen and bathroom remodeling website, Google Ads or other PPC advertising is a great way to do so. We offer various paid campaigns to give your kitchen and bathroom remodeling company a chance to advertise the professional services you offer. A Google Ads campaign, Bing Ads campaign, or social media campaign such as Facebook Ads and Instagram Ads allows you to target the towns and cities you are looking to service. Optimizing keyword lists, creating specific ad groups based on certain demographics, and creating strong calls to action are all ways kitchen and bathroom remodeling companies can use ad campaigns to get found quicker and target new homeowners.
At Boston Web Marketing, our ads team works with you to discuss your goals and help you set a budget if you do not have one. Our team constantly works to manage and update any existing ad campaigns or make recommendations for starting a new paid advertising campaign. Our ads and PPC team work hand-in-hand with our SEO team to discover ways of improving your online presence even further. Our ads team can analyze your organic data and track the strongest keywords users search for to direct them to the highest-performing landing pages on your website. We ensure your kitchen and bathroom remodeling company is getting the most out of your ad spend as we work to maintain your campaigns and make necessary adjustments when needed.
Social media is essential for kitchen and bathroom remodeling companies to show off their recent projects, news, remodeling tips, and more. Remodeling companies that do not use social media or do not have a strong social media presence are at a significant disadvantage to those who do. Our social media team works hard to develop a social media strategy that posts a regular schedule of highly engaging posts for your business. This social media strategy will not only help grow your business and get the word of your services out there, but it will also create a positive customer relationship with your followers and help to show off your brand.
Our social media team is ready to grow your online presence further with our effective social media strategies at Boston Web Marketing. Our team works with Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more. Our paid ads team can also help manage and maintain campaigns across these platforms.
An SEO strategy is important for helping users land on your website, but a website must be highly functional and aesthetically pleasing to stay engaged and convert. At Boston Web Marketing, we design beautifully designed, easy-to-navigate, and convert websites for kitchen and bathroom remodeling companies and display your brand and what you offer to homeowners. Your website is the face of your business in the digital world, so it is important to give potential new homeowners a good impression as soon as they land on your website.
Our website team creates exciting designs unique to you and your remodeling company. We match your color scheme, desired layout, and business logo to create a high-performing website that showcases your unique services! We understand that nowadays, more users are using a mobile device over a computer; that’s why we ensure your website is mobile-friendly and can quickly load and be read on a mobile, tablet, desktop, or any other device.
Our team also provides design and build services for e-commerce sites and online stores.
Bathroom and kitchen remodeling companies that have implemented an SEO strategy will have a greater advantage over those that do not. A remodeling company that uses SEO will generate high amounts of traffic to their website by showing up on the search engine results page of tons of new homeowners who are searching for remodeling services near them. Kitchen and bathroom remodeling companies that have a strong SEO strategy, and are able to keep up with rich and relevant content on their website and perform keyword research to see what homeowners are searching for, will experience an increase in ranking on search engines as well as new homeowners for services.
Our web design and SEO team can help analyze your website’s current design and test the page speed and loading time. We are experts in all things digital marketing and web design and we will be able to provide you with an honest answer of whether or not your website needs to be redesigned or not. A web redesign allows remodeling companies to stand out from the competition with improved website speed, clear navigation and display of services, as well as easy ways for users to convert on the website. A new web design also allows your website to be easily accessible and used across mobile, computers, laptops and tablets so your website will never miss a beat for the devices users are finding you on.
The ways to promote your kitchen and bathroom remodeling company are ongoing and easily accessible for you as an owner. As a start, a website that is easy to navigate, highly optimized with rich content, images, and who you are as a business will help promote your remodeling company out to the digital world. Managing your website on local listings is another way to promote your business by gaining quality backlinks to your website. Email marketing and social media marketing are two other ways to optimize your business and improve your online presence. Engaging with your followers and your contact list will remind new and old customers about your services and how you can help them to improve the appearance and value of their home. Other ways to promote your kitchen and bathroom remodeling company include paid ads, receiving relevant reviews from customers, and staying up with the latest trends in your industry.
