Search engines are trying to provide users with the best content in relation to a search query. Through the algorithms used by Google and Bing, there are multiple factors that deem a query relevant and the best result for a specific search. These factors include things such as matching the words of the query itself, the context of the search, the reliability of the site...
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If you or a friend tends to watch YouTube on their television a lot, then this may pertain to you. Earlier this week, Google debuted a new ad type that will allow advertisers to target users watching YouTube through a TV. This joins other device types in Google Ads and Display such as mobile phones, tablets, and computers.Google Ads Display Network initially started with websites,...
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Website design is a crucial part of your business as well as your SEO. Your website is the first impression consumers get of your company & the bulk of SEO rankings come from the layout & other factors within your website. If you are designing your own website or working for someone else's company then you know that website design has to change constantly to keep up with...
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Google recently announced that some calls placed through advertising may be recorded in order to help combat fraud calls. This will be an extension of the protocol the organization already has in place to fight spam in text ads in order to build trust with advertisers. What will be recorded? Not every call placed through a Google call or call extension ad will be recorded, and the...
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Keeping up with everyone on social media can be exhausting and time-consuming. Especially as a business owner, you have to be active and keep your presence well-known in one or more social media channels, if not all of them. Besides having to create a social media content calendar, you have to set up a time and a day to actually post those posts on your...
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When checking your Google My Business Insights over the last couple of months, you may have noticed a new field with different information from the rest of the data gathered. In July, Google began populating search queries within Insights to show the terms used to reach your listing in order to help target Posts. The information provided by Google My Business differs from what is...
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Google Analytics has been used for years to read data regarding traffic to a website, how users are engaging with the content, tracking conversions, and more. For digital marketers, Google Analytics is easy to set up, utilize, and interpret but for the average person, the platform can be extremely confusing and overwhelming. Fresh out of beta, Google's newest application Google Data Studio, allows users to...
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Social media is crucial in building your online presence. You’ve gone through the motions of creating different platforms, posting content, and hopefully gaining a decent size following. However, you might have noticed that it’s not making a huge impact on your brand. One reason for this could be that your posts are receiving little to no engagement, making it quite tedious to post content that...
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Inbound marketing strategy is designed to attract consumers by providing value and building relationships rather than forcing them to look at a brand, product, or a service. Inbound marketing includes content marketing, social media utilization, blogs, and SEO. It utilizes a lot of pull marketing and its goal is to create brand awareness and attract new business. Content Marketing When creating content, it is important to remember...
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It can be a challenge for those in the SEO field to produce reports that display the strongest and most relevant data, while also showing information that the client wants to see as well. While your goal is to show clients that your SEO efforts are having a positive effect on their business, it is also important to keep in mind what the clients consider to...
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