When it comes to SEO, writing high-quality, unique content is very important for communicating to search engines that your site is active, and should be regularly indexed and ranked. However, when it comes to creating content for your site, search engine optimizers often wonder whether they should focus on writing for users, or the search engines that rank their sites. However, it is important to...
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We all know Facebook to be one of the most well known social media platforms, but did you know that Facebook is also a search engine? It all began in 2013 where Facebook launched "Graph Search" which allowed users to search for people, categories, and tags. In 2014, they expanded upon the rough search algorithm they had and included keywords and in 2015, they finally...
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Late last month, Facebook announced its plan to fully integrate three of its most popular communicating and sharing platforms. By fully integrating Facebook Messenger, WhatsApp, and Facebook-owned Instagram, users will be able to message each other across platforms. The integration is expected to be completed by 2020. This can affect how you market your products and services through the platforms in several ways. Messaging will become...
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Linking pages within your website to other pages on your site is an SEO best practice and must. This practice is called ‘Internal Linking’. Internal linking helps users navigate your site and they are equally as important for search engines as it helps the search engine better understand your site. How one goes about linking pages within a site can vary but there are general guidelines...
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Plan Ahead Every brand should have a social media policy and community management plan in place. A marketer needs to have a clear understanding of the steps that need to be taken in case of a social media crisis. Most issues always happen when you least expect it. Monitor your comments and mentions constantly for red flags to avoid a potential fiasco. Pay Attention One of the most...
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Content is King in the world of digital marketing and every “guru,” or self-proclaimed “growth hacker,” tries to tell you how they can create the best content for your site.As either a business owner, or a budding marketer, this may have happened recently: You’re scrolling through your Linkedin feed and have found many posts, articles, or ad placements from so-so sources trying to tell...
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Every time that you hear the words SEO, you instantly think of traditional search engines, mainly Google of course, but also Yahoo and Bing. Catering to the algorithm of these search engines is something that is prioritized heavily in online marketing, and rightly so. But what if we told you that there was a crucial search engine that everyone uses, but few seem to focus...
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Google's John Mueller recently held a Webmaster Hangout where he answered user's questions about how site structure affects their website's rankings. A user asked John Mueller about site structures importance on their flat site, which lacked conventional organization, like categories and folders, instead relying on a sitemap on the bottom of the home page to allow users to navigate the site. The user wanted to...
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Local rankings play a big part in how you come up in search results on Google, if you are a local business then you want to be ranking high where people will be looking to go to the business. There are ways to help you rank higher with location-based settings, search engine optimization, and your Google My Business listing plays a big part in that....
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If you own a local business and have ever worked with an SEO rep or agency, then you've probably heard of the term service area page or a variation of that like city-specific location page. These are specific pages on your website dedicated to certain areas you may be targeting or want to expand your business. Some tend to wonder whether these pages matter when...
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