Google Analytics is an extremely powerful tool. Two of the main things that you can see is the audience, as well as the conversions. These can be used to determine how well your SEO campaign is actually going, or if something has gone wrong, or if you are getting a ton of spam traffic to your site. Let’s take a look at some of the...
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Talk to anyone in SEO today and they will say mobile search is taking over and will continue to grow as the medium people use to search for things online. The integration of Voice Search within mobile devices is growing with the latest technology better understanding natural language. A Little Background: Google's Hummingbird Update In 2013, Google implemented Hummingbird, an algorithmic change aiming to better understand more...
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According to Google studies, 88% of all "near me" searches came from a mobile device, which has also seen a 146% increase year over year. If you're a local businessman who's not yet started to prioritize your business in the local area, now is the time to get started. With so many different factors to push your business out there in the local market, where do...
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Creating the perfect blog can be frustrating but if you have trouble structuring your writing, or you are not sure where to start, do not panic. Just follow this simple guide and you’ll be a master blog writer in no time. Thinking of the Main Idea: Your idea should be related to the audience you are trying to capture. Try to cover the blog on an important...
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It’s not about going viral. Right off the bat, let’s get our priorities straight. “Going viral” is the last step in a long journey of building great content and should never be the goal of a social media marketing campaign. Don’t get distracted by the numbers of followers or engagement. They may not even be authentic individuals; it’s believed that between 9% and 15% of active...
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Google Analytics is one of the most important tools you can utilize to keep track of the performance of your website as a whole, in addition to the performance of your content and the behavior of the users to your website. If you haven't begun to utilize Google Analytics for your website yet, you'll want to get it set up as soon as possible so...
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If you’re trying to increase your customer outreach, it’s vital to make sure you have a sharp subject line in your email in order to make sure your subscribers are engaged and likely to open your message. Between building out customer lists, make sure you check your open and bounce rates for previous email blasts. After taking out inactive addresses and automatic unsubscribes, if your...
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Ever since the first iPhone was released 10 years ago, the mobile industry has rapidly developed and expanded to all demographics from all over the world. It's impossible nowadays to imagine a world without mobile devices and smartphones. A study done by Pew Research Center pointed out that among 95% of US adults who have a mobile phone, 70% of them have a smartphone. That...
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Some days, the creative train isn’t running as optimally as it could be. Other days, the train is completely off the tracks and tumbling into oblivion. What we’re getting at here is that content can be hard to write sometimes. When it comes to crafting stellar material for your brand's marketing campaign, you want to create something that other folks want to share and engage...
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No matter what your social media strategy is, essentially, the main goal is to generate leads and create conversions. There are various ways of doing so, as social networks can be a great tool to promote sign-ups, drive website visits or highlight products and services. Clear & Succinct Writing When you only have a few seconds to grab someone’s attention, getting your point across should be...
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