Email Marketing is a great addition to any current and future marketing campaign regardless of your industry, size or product. It keeps customers up to date with news and services your business has to offer while not requiring a huge budget to maintain. It's important to tailor your newsletter to your audience, but if there is nobody to send the email to, even a well-crafted...
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One of the fastest-growing social channels, Instagram is offering a wide array of marketing opportunities. It's been evolving into a massive visual-oriented platform with millions of active daily users. A common mistake seems to be buying bots and conducting a mass following. There tends to be minimal return on investment from these shady practices since the ultimate goal of followers is not just to be there in...
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If your company has been on Facebook for a while, you’ve probably have noticed a decline in the amount of organic reach for most of your posts. With changes made to Facebook’s algorithm over the last few months, your business profile, among others, are now struggling to get noticed in your users’ over-saturated newsfeeds. So how do you get around this? How can your posts gain...
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When it comes to casting a wide online visibility net for your business, SEO is the way to go. Everyone is on the web these days, even your grandparents, so it’s beneficial for your business’ livelihood to rank well in online search results. But, the benefits of SEO run deeper than just appearing front and center online. If you want to elevate your brand to...
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Google has updated its schema documentation around job postings that could prevent you from showing job schema in the future. This new update targets websites that use schema for jobs that have expired but the listing is still on the site. Google encourages websites to take down expired job listings as soon as they are sure the job is filled. If a company fails to...
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As of today, Google has begun rolling out its mobile-first indexing to even more sites than before. We have been seeing this happen at a much more steady pace than ever before. Back last year, we saw a few sites had indexed mobile-first, however, these were only a select few and because of that reason, we hadn't seen it as too much of a difference. With...
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Instagram is emerging as one of the top advertising platforms for businesses across all the industries. While you can advertise as a traditional post and a story post, an Instagram story post has often been neglected as there are more restrictions and limitations when it comes to posting ads on your Instagram story. Over the years, Instagram has evolved from just a 1:1 ratio. The evolution has...
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As an online marketing professional, we use Gmail every single day. Whether we are using our email account, logging into analytics, or checking our Google my Business profile, Gmail is the platform that connects them all! It is not just online professionals that use Gmail either, according to Tech Crunch, Gmail has over one billion active monthly users. People all around the globe are using...
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Chrome has recently been reported to have begun testing on themed search suggestions. What this essentially does is show your most recent search below the query bar and then gives some alternative suggestions. Let's take a look at some of the reasons why this may be revolutionary in regards to web browsers. Unique As one of the only browsers to do this, Google Chrome has a huge...
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Google has expanded the menu function within Google My Business to cater to businesses other than restaurants. This expansion will allow more businesses to add the services they provide into the menus of their Google My Business profile. Not only will restaurants be able to use the menu function, but the expansion can have businesses from plumbers to florists to health and beauty using the...
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