What is Content Decay?

Have you noticed a decline in organic traffic and search rankings for your website’s content? This decline in your content performance could be a sign of content decay. Content decay refers to the decline in your website’s content performance over time. This decline can manifest in various ways, such as decreased organic traffic, search engine rankings, engagement metrics, and conversions. Several factors, such as outdated information, poor optimization, or a lack of updates, can cause content decay. Identifying and fixing decaying content is not just crucial, it’s urgent to maintain a healthy website and ensure maximum audience engagement. Follow along as we uncover what causes this decay and how you can identify which content needs to be optimized and refreshed.

What Causes Content Decay on Your Website?

Content decay is a natural occurrence where pages that previously performed well gradually lose their organic traffic and search engine rankings. There are various reasons, some of which are out of our control, that can contribute to your content’s downfall. However, recognizing these factors is the first step towards counteracting the decay and preserving your SEO traffic. One of the most common reasons is the use of outdated information due to industry changes, which can contribute to content decay, making your content no longer relevant or useful. This can lead to a decline in engagement metrics, such as bounce rate and time on the page, as visitors find the content irrelevant and move on to other sources. Another reason could be poor optimization, including improper use of keywords or lack of internal and external linking, which can negatively impact search engine rankings. Finally, a lack of updates to the content can also lead to decay, as the information becomes stale and loses its relevance over time. To prevent content decay, reviewing and updating content to maintain its relevance with industry trends and ensure it meets your audience’s current needs is crucial.

How to Identify Content Decay

Your role in identifying content that may suffer from decay is crucial. Regular reporting and micro audits of your website can be the easiest way to spot such content. To identify content decay, you can monitor several key metrics, such as decreased page views and reduced search engine rankings. Using tools like Google Analytics and Google Search Console can help you track these metrics. Regular content audits can also help spot issues such as broken links and outdated content early on. Once your decay is identified, update content with fresh information and optimize with current SEO standards. Remember to stay proactive and regularly refresh your content, as it’s crucial for your rankings on search engines.

Hire Professional Help to Fix Your Decayed Content

If you are struggling with decayed content on your website, it may be time to consider hiring professional help. At Boston Web Marketing, we are your digital marketing and SEO experts who can help revamp your existing content and bring it back to life. With fresh, engaging, and well-written content, you can attract new visitors to your site and keep them coming back for more. Don’t let decayed content hold your website back; contact Boston Web Marketing by calling (857)526-0096 for a free website audit!

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