There is a wide range of tactics that contribute to your search engine optimization (SEO) strategy. You can compartmentalize these tactics into two categories: on-page SEO and off-page SEO. On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. From updating metadata to writing high-ranking content, on-page SEO is what most people think of when it comes to improving your site’s visibility across search engines. However, off-page SEO is an equally important part of your company’s long-term success.
Off-page SEO refers to the techniques used outside of your website to boost its position and ranking on SERPs. Knowing and implementing the right strategies can inevitably help you get more search traffic and build brand awareness. This blog will guide you through 3 strategies to follow in order to have a successful off-page SEO strategy.
Social Media Marketing
Optimizing your social media marketing strategy is an essential aspect of off-page SEO. It’s important to understand which platforms will benefit your company’s engagement and generate clientele. Engaging with your audience on platforms like Facebook, Instagram, and Twitter help users online to be more aware of your brand and drive more traffic to your site. To begin your journey toward optimizing your social media marketing, take some time to research the variety of platforms and their pros and cons.
Once your social media accounts are created, you should design the posts to be highly engaging and include relevant information about your goods and services. Think about what sets your brand apart from others, and use call-to-actions as a way to drive users to your site. Social media marketing if an effective off-page SEO strategy and will significantly boost your company’s online presence.
Backlinks and Citation Listings
Building high-quality backlinks and creating citation listings are two crucial parts of your off-page SEO strategy. To start, backlinks are links from other websites that direct to your site. The more credible they are, the higher rating you will receive. When high-quality websites link to your site, search engines will view your site as trustworthy and credible. This essentially boots your position across SERPs and improves your overall ranking. To build backlinks, consider participating in guest blogging or creating quality, link-worthy content. Earning backlinks in an ethical way can have a significant effect on increasing your site’s ranking position and search visibility.
Similar to backlinks, a citation listing is an online entry that contains your business name, address and phone number (NAP) along with other details. There are a variety of websites like Yelp, Foursquare and Yellow Pages, where local businesses can create free local business listings. Having trusted online directories list your business information sends signals to search engines that your site is also trustworthy. Make sure your listings include the correct NAP so your business information is consistent across the web
Lastly, email marketing is an essential tool for off-page SEO, as it allows brands to build relationships with their audience. Creating newsletters allow you to promote new and relevant information pertaining to your business. Email campaigns can include links to your site or specific landing pages. This will drive traffic to your site which converts to an improved ranking on search engines. Additionally, email campaigns can improve your engagement metrics, increase social sharing, and contribute toward link building opportunities.
Contact Boston Web Marketing For Your Off-Page SEO Strategy
Are you looking for an expert to help you with your off-page SEO strategy? Look no further than Boston Web Marketing. Our team of digital marketing specialists are experienced in all things SEO- including social media marketing, backlinks and citation campaigns, email marketing and more. We can help your site gain first-page search results and improve your audience reach. Contact us today at (857) 526-0096 or email us at firstname.lastname@example.org so you can start building your off-page SEO strategy the right way.