The Pros and Cons of Using Social Media Platforms for Your Business

When it comes to establishing and cultivating a successful business, it’s important to prioritize your presence on social media. In today’s tech-forward world, it can be hard to keep up with all of the emerging social media platforms that are available to your brand. The most important thing to keep in mind is that you have the right to pick and choose which social networks are best for your business.

The truth is, your business may not benefit from certain social networks, as they may not add high value to your brand or fit with your customer personas. So how do you decide which social media platforms are right for your business? To begin your journey toward optimizing your social media marketing, let’s take a look at some of the available platforms and their pros and cons.


Facebook is one of the most popularly used social media networks, with the percentage of active users soaring above other platforms. No matter what service or product your business provides, you should definitely ensure that you have a presence on Facebook. Beyond the sheer popularity factor, Facebook offers many pros for optimizing your business marketing. For one, Facebook ads are a great way to quickly increase your reach to larger audiences. Connecting with your audience is an essential aspect to having a successful business. Facebook can grow your fan base – allowing you to share news and updates, utilize automated messaging, and create an FAQ to provide important answers to common questions.

One potential con to keep in mind is the competition. Being the most popular social network, Facebook is a crowded place for businesses. Without the proper strategy, your updates can be lost in the news feed and it can be discouraging to see a lack of interactions on your posts.


If your business has a product or service to show off, you should definitely be on Instagram. Using Instagram for your products can boost sales through an increased brand awareness with active users. The platform is a great way to monitor your audience engagement, which is a valuable insight in your overall marketing strategy. If your brand can benefit from influencer marketing, user-generated content, and short-form videos, Instagram is one of the best social media platforms you can use from a creative standpoint.

However, not all businesses should focus on the creative-based marketing that Instagram offers. If your services align with those of medical offices, home inspectors, or junk removals, perhaps Instagram is not for you.


One of newest and most popular social networks is TikTok, a mobile-based application that displays short-form video content. In 2021, TikTok was the most downloaded app, even beating Facebook and Instagram. If you’re considering adding TikTok to your brand’s social media presence, the app does have a few pros, including building authentic relationships with your audience. As TikTok’s popularity increasingly grows, you can utilize the app in a creative and fun way to build your brand identity. The platform is beneficial for companies that can connect with audiences through a display of their product or service, such as apparel and accessories, beauty and personal care, travel, and food and beverage.

On the contrary, TikTok is a highly involved platform that can make it difficult to see success without posting nearly every day. Your business would need to jump on trends as they’re happening, which can be a very time-consuming strategy. TikTok may not add high-value to your business if you don’t have the intensive time to put into the platform.

Contact Boston Web Marketing

The experts at Boston Web Marketing use the best search engine optimization practices to ensure your business achieves a successful social media presence. With our knowledge of social media marketing and ad management, you will improve your audience reach. Contact us today at (857) 526-0096 or email us at so you can start growing your brand’s social media, the right way. 


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