Backlinks can help you reach higher search results on Google and Bing. Backlinks signal to Google and other search engines that another website finds your content resourceful and valuable enough to use with their own content. This vote of confidence from one website to another helps your rank higher on the SERP. Here are three ways to get quality backlinks for your website.
What Are Backlinks?
In its simplest form, a backlink is a hyperlink from one website to another. Backlinks and SEO go hand in hand; it is one of the best SEO practices to gain traffic to your website and leads to new conversions. As links drive better rankings and are a primary factor for Google’s ranking algorithm, it is not the only SEO practice used. Other practices include optimizing site speed, creating enticing page titles & meta descriptions, and using quality content.
Collaborate With Partners, Distributors, and Suppliers
Using your partners, distributors, and suppliers is one of the best ways to gain quality backlinks. This collaboration is beneficial because you have already developed a business relationship with them. Many businesses already offer a partner page to showcase their successes. This is an easy and quick way to get credible white hat backlinks to your site.
Create Engaging Visual Content
Visual and original content is a great way to get found! Using visual content is important to marketers in all fields because it is easily digestible and shareable for consumers. You can also improve your current content to retarget new audiences or enhance current graphics on your website. Eye-catching visual content helps grab targeted audiences’ attention and stand out. The most successful visual content is those that don’t require communication beyond the graphic.
Publish Original Research & Step by Step Guides
By publishing original content and step-by-step tutorials, you become a source for reporters and bloggers to pull information. Identify the niche of your business and become knowledgeable about it. With knowledgable original content, you can tailor your website to be for consumers and become a source for others to learn more. Now when other websites write their stories and infuse helpful tutorials in their writing, your website will be cited as the original source. Through your superior content, backlinks to your website will allow you to surpass the competition and rank higher on the SERP.
Gaining Backlinks With Boston Web Marketing
Boston Web Marketings digital marketing experts know all there is to know with internal and external backlinks. Look to New England’s largest independent digital marketing company to improve your company’s SEO efforts. For more information, please call 857.526.0096 or get a free website analysis report today!