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Why You Should Optimize Your GMB Profile

In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to fly under the radar. Google My Business is vital for getting found at the top of the search results for local businesses! But, why should you be filling out your GMB profile? We’ll take you through some of the different parts of your profile – and why you should be filling them out!

Office Location

Your office’s location is one of the most important aspects that you can add to your Google My Business profile. Location plays a very big role in the way Google shows you searches. For example, when someone searches for roofing installation in Austin, Texas, they’ll be more likely to see companies that are within that service area. This is especially helpful if you have a more local audience. Regardless, your location should always be present on your profile. If your office doesn’t have a central location, add service areas to improve your reach!

Testimonials

While testimonials aren’t a thing you can edit yourself, you can absolutely promote reviewing your business! Google gives favoritism to those businesses that have many positive, organic reviews on their Google My Business profiles. You can actually share a link that takes you directly to the form, meaning you can advertise for it on social media and your website. The more positive reviews you get, the more favorable that your position on a search engine results page will be.

List of Services

If you want people to find you on Google, they have to know what it is your company does first! Including a list of services on your profile is similar to including business-related keywords on your website. People will be more likely to find your business if you include the specific services that they’re looking for. Try to make this list as detailed as possible to ensure that all of your services are being promoted!

Improve Your SEO With Boston Web Marketing

If you’re looking to improve your reach on search, our team at Boston Web Marketing can help you make that happen! We’ll work with you to come up with a personalized SEO strategy that will help you get the leads you need. To see how our services can help you, click here to contact us directly!

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