An Introduction to Optimizing Your Google My Business

Since its release in June 2014, Google My Business has quickly emerged as one of the most popular tools for businesses to increase their visibility on Google – and for good reason. This platform is free, easy to use, and can bring about real-life results for you and your business.

If you’re looking to gain exposure across Google while keeping advertising costs down – Google My Business is certainly worth checking out at the very least. Read below to learn more!

What Does Google My Business Do?

Google My Business broadcasts your business directly to people who use Google search. It quickly tells users of basic information about your business; including a small written blurb, photos, reviews, and other relevant information that the public might like to know.

GMB makes it incredibly convenient for users to learn relevant information about your business without having to search extensively through result pages. A strong presence on Google My Business can reap great benefits for you and your company.

What Information Should I Add to my GMB?

Answer this question by placing yourself in the shoes of a potential customer. What would I want to know the most about your business? Is it the location of your business? Your hours? Photographs of your business?

There is no real short answer to this question, but having plenty of information about your business is never a bad thing. After all, Google has suggested that the more information your business has – the better chance of conversions.

What Benefit Does It Have For My Business?

Simply put – you can achieve more business through Google My Business!

According to Google, businesses with a strong presence on GMB are more likely to receive real-life conversions to those with a weaker presence. Google stated:

“Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.”

It’s rather simple: the more media that you add to your GMB spot, the more clients may take interest in your business.

Contact Boston Web Marketing

Looking to improve the web visibility of your business? Our team of experts at Boston Web Marketing is highly trained in optimizing websites for SEO. If you’re interested in optimizing your website, we have you covered! Reach out to our team today by calling us (857) 526-0096 or filling out our online contact form! We look forward to assisting you.

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