In recent SEO news, you may have heard that Google My Business is making the transition from “Google My Business” to “Google Business Profile”. This local search tool is undergoing a complete rebranding, as Google wants to make things better and more straightforward for its’ users. Continue reading to discover how your business will get used to the Google Business Profile.
Claiming Your Business Profile
Searching for your business’ name in Google will present you with the option to “verify your profile” or to “resolve issues with a profile that is already claimed”. This is Google’s way of allowing its users to optimize their local search results from the SERP. To get to the point where you are attempting to claim your business profile, you can utilize the Google Maps app or enter the keyword “my business” in the search bar. Once that is completed, and you are eligible to claim your business profile, you will have access to edit the information displayed in the search results when people discover your business. This is very similar to how Google My Business already operates. Still, instead of working through Google My Business, this can all be completed through a search result on Google.
As progress continues into 2022, there will be permanent changes on behalf of Google My Business. The mobile app will no longer exist to get users to transition to the new platform. Those already using the Google My Business API will have eligibility to do so, as GMB is not disabling this feature. API will retain all of its current functionality and receive additional updates as Google continues to expand upon the Business Profile. Be sure to stay up-to-date on all of the changes being implemented within the following year.
Additional Information About the Google My Business Transition
If you’re looking for more information about the new implementations, or you would like to get started on your business profile – but aren’t sure where to begin, contact us today at Boston Web Marketing. We are more than happy to provide you with information and resources to create your business profile. You can contact us by calling (857) 526-0096 or emailing us at firstname.lastname@example.org.