Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around increasing web traffic and & conversions on your site, SEM is the overall strategy that is used to help a company grow on a consistent scale with a well thought out marketing plan.
What is Search Engine Management (SEM)?
SEM is referred to as gaining traffic on search engines by buying ads. Often times, the paid ads on a search engine, like Google, appear at the very top of the page. Businesses pay for ads by the process of CPC (cost-per-click), or PPC (pay-per-click). Businesses, who invest in SEM, pay a sum of money each time someone clicks their link in the paid ad. Paid ads get businesses to the top of search engines relatively quickly, however, this does not always correlate into more customers or a higher profit. It is important to know your audience, as well as their buying habits and ideal channel to reach them in order to cover. Interested in learning more about running your own PPC campaign? Click Here!
What is Search Engine Optimization (SEO)?
SEO is the process of getting more traffic to your website, using free organic searches on search engines. The organic searches appear just underneath the paid ads. The goal of SEO practice is to appear at the top of the organic list. Having many positive factors, like a strong HTML title, Meta descriptions, original quality content, analytics, sitemap, social bookmarking, directories, and reliable links back to your site, can increase the odds of success for your company. These practices are called White Hate SEO. When practicing SEO make sure to follow these guidelines. Boston Web Marketing will help your business become more visible on the World Wide Web, by providing your site with the above-mentioned positive factors.
Utilizing Each Aspect of Organic & Paid Growth
When you invest in SEM, there is nothing you can do wrong, that will harm or negatively affect your rankings. This is because the system of paid ads will not allow you to “cheat” the system.
However, if you do decide to go with SEO, make sure to avoid any Black Hat SEO tactics as Google algorithms have since been trained to ding or penalize your site for any unscrupulous marketing tactics. Black Hat SEO consists of bad practices which will inevitably hurt your rankings on search engines. Black Hat SEO pays companies to put their URL on link farms to increase the number of links back to their site. These links are not considered reliable and will be flagged down by Google using their Penguin update. The Penguin update will heavily penalize any site using these unreliable links. Another practice that will hurt your rankings is using unoriginal or duplicate content. Your content needs to be original, rich, and reliable. If your content is unoriginal and poor, Google will drop your rankings via the Google Panda Algorithm.
The Best Organic Practices
SEM works best when it is combined with White Hat SEO. SEM in combination with SEO can help bring more traffic to your website, which will then help increase your profit. Positive White Hat practices added to the paid ads can help increase traffic to your website.
When you invest in SEM, your company’s website will be guaranteed a top spot on a search engine’s paid advertisement. When you invest in this, you will be required to pay a sum of money to the search engine every time a user clicks on your ad. Paying for your business to appear at the top of search engine’s advertisement page, will not guarantee you more traffic, or customers to your business. That is why it is smart to also practice SEO. SEO practices will help get your website noticed on the web. Good SEO practices can help increase traffic to your website. If you are interested in investing in SEM, you are highly recommended to practice, SEO, too.
Have more questions about SEO & SEM? View our other blog highlighting important updates regarding the rise of new search engines.
Helping Your Business Get Found Quick!
The Boston Web Marketing team specializes in curating unique content for companies across all industries. When it comes to promoting your products, services, and growing your business through organic or paid mediums it’s important to get found quick. If you are interested in growing your business online or would like to expand and optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096 or contact us today!