How to Create Content Google Wants With E-E-A-T

Are you wondering why only some pages rank on the first page of search engine results? With Google’s complex algorithm, many ranking factors ensure each user gets a valuable and accurate answer to their query. Today, Google’s updated algorithm ensures that the top results on the search engine results page are authoritative and trustworthy. By creating the search raters guidelines, Google continues to provide users with a better experience. See how Google is rating your website’s content below!

An Overview of Googles Search Raters Guidelines

In 2014, the Search Quality Rater Guidelines (SQRG) were released to the public by Google. The 176-page document doesn’t benefit SEO specialists due to the lack of specific ranking factors or algorithms Google uses to rank these pages. Still, it does point to what problems Google is actively trying to solve. The SQRG is a handbook for regular people Google has hired to score results pages and page quality in terms of E-E-A-T and if the content is meeting the needs of the user’s query.


Although digital marketers are not given a clear answer on how to rank higher, the SQRG does reveal how raters use E-E-A-T to assess quality content. Having a clear understanding of the rating system can help you produce content to meet the needs of users’ queries and pass the rating system.

What is E-E-A-T in SEO?

Regarding search engines and Google specifically, E-E-A-T is an acronym that Google’s search quality raters use as a guideline to evaluate a website’s expertise and content quality. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These four factors are evaluated by search evaluators to determine how Google should rank your website. As SEO specialists, we consistently try to improve our business’s rankings, so ensure your website demonstrates E-E-A-T to help your quality score and improve rankings!

Improve Your Website’s E-E-A-T

Use your knowledge of E-E-A-T to your advantage, and create quality content Google is looking for! There are various ways to improve your page quality rating. For example, use your expertise and experience to your advantage. Write quality content about your personal experiences helping clients and businesses succeed. Don’t be afraid to be transparent and reveal the behind-the-scenes too. In addition to your storytelling, ensure your website demonstrates your credibility through our history, certifications, awards, and more. Contact our experts at Boston Web Marketing to learn more about applying E-E-A-T to boost your rank score!

How Boston Web Marketing Can Help Improve Your SEO

As an experienced digital marketing agency operating out of Boston, our expert team can help you through the complexities of Google’s search algorithm. Together, we can help you develop a strategy for your website and ensure it’s up to Google’s Search Raters Guidelines. Contact Boston Web Marketing today and start improving how you rank!

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