Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see.
Google algorithms can drastically impact your website’s standing, which is why it is so important to stay up to date on google releases. Keep reading below to learn more!
Why Are Google’s Algorithms Important?
Google’s algorithm dictates how high you will rank on search engine result pages. They are written codes that scan the Internet and rank sites on how well they follow that specific code. Using that ranking system, it will choose which pages appear for respective search queries. If you run a business that has an online presence, this can make or break the success of your company.
Therefore, if you want your website to be seen and your business to grow, you should be taking Google’s algorithm very seriously. The algorithms should not be seen as something that will negatively affect you. If monitored and handled adequately, they will put your business in front of the eyes of potential customers. The Google algorithm system is fundamental in showing people the best information based on what they search.
Why You Need to Track Algorithm Updates
Google algorithms are constantly changing, which presents both a challenge and an advantage. There are definitely far too many updates coming out for most people to keep up with. You don’t need to go so far as having a team dedicated to monitoring the computer daily.
With that being said, if you notice that you have a drop in rankings, it could be related to an algorithm update. You can run reports to monitor this, but it’s likely due to a major change within the algorithm. To get back on track, check the update and make any changes that are necessary. Typically, the changes that need to be made are minor, but it is still important to check.
Helpful Tools to Track Google Algorithm Updates
Take time to familiarize yourself with major updates that have happened in the last couple of years. This will allow you to better understand what Google is looking for, and what future updates may include. It will also show you what SEO changes will help your website the most. There are plenty of tools that help monitor algorithm updates, and you can also sign up to receive notifications of updates through certain tools such as Google Analytics and Google Search Console.
Monitoring all these different platforms can be difficult for business owners who don’t have time to keep track of google updates. As a premier google partner, Boston Web Marketing can provide you with the latest Google Algorithm updates, and will also complete any necessary website updates. Contact us today to get started at firstname.lastname@example.org!