How to Create a Social Media Calendar for Your Business

With more users online now than ever before, utilizing social media is becoming essential to include in your business marketing strategy for increasing your brand awareness and goal conversions. As a business owner, there can be many directions you are pulled in each day that make it difficult to properly allocate time for digital marketing. By implementing SEO tools to create a predetermined posting schedule, you can create a more strategic plan of action and save a great deal of time. Read on for the best tips to follow when creating a social media calendar for promoting your business.

Create SEO-Friendly Content

Similar to search engines, social media platforms follow specific guidelines and algorithms when ranking content. As created content includes more trending keywords and search terms, the higher they are ranked the more likely they are to be seen by users organically. Using social media for digital marketing requires initial research on trending topics relevant to your business to determine the type of content to create. To learn more about creating engaging content for your website, read our blog.

Identify the Best Social Media Platforms for Your Business

Now that you have determined the content you would like to post, you must next decide where you would like to post it. Each social media platform is best suited to different needs based on what services your business provides, what you would like to post, and the goals you want to accomplish. Image sharing websites, such as Instagram and Pinterest are best for those looking to share previous contracting projects, food and drink menu items, before and after salon photos, and other relevant services. Platforms such as LinkedIn and Twitter are good options for sharing ideas and information. Facebook is another popular social media platform for promoting businesses and increasing audience engagement. Read our blog if you are not sure how to identify the best platforms for marketing your business, or reach out to us today for further information.

Track User Activity to Determine the Posting Times

Arguably, the most important factor to take into account when creating a social media calendar is user activity. There are many tools and plug-ins available online to use for tracking how many people are online at a given time and day. If you need help installing conversion tracking to your website, contact our SEO experts, or read our blog for easy to follow instructions. By taking the time to research which times and days of the week users are more active, you can increase the likelihood of your content being seen and clicked on.

Maintain a Consistent Schedule

Consistency is key when it comes to social media marketing. By maintaining a routine and frequent posting schedule, your content is more likely to be viewed by an increasing audience. To continue to build your brand and online presence, it is important to continue posting relevant content and information regularly to keep your business in the sight and mind of potential customers. Social media posts are also a great way to create new backlinks that lead to your website. As you continue to consistently post online, you are also increasing the number of pathways to your website to increase your ranking for search engine results pages.

Analyze Resulting Traffic & Data for Re-Strategizing

Social media is not an overnight success and requires as much patience as it does strategy.  Experienced business owners are aware of the trials and tribulations that come with finding the best ways to promote their services online. As you begin to post on social media, it is recommended to track your resulting traffic and engagements for any increase or decline in your overall goal conversions. Over time, you will begin to recognize patterns and trends when certain content is posted at different times. By using this data, you can re-strategize and adjust your digital marketing calendar to apply the most successful methods.

Contact Us for Optimizing Your Business’s Social Media Accounts in Boston, MA

Implementing social media into your business’s marketing strategy is a great way to increase your brand awareness, potential customer base, and overall number of completed goal conversions. By planning out posts ahead of time and creating a content calendar, you can better allocate your time and attention to each aspect of your business. If you are struggling with your digital marketing and online presence, Boston Web Marketing offers a wide range of professional services for website design, social media marketing, search engine optimization, and more. To find out how we can help your business thrive online, visit our website or call us today at (857) 526-0096.

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