Creating Content That Drives Engagement

Every optimizer knows that content is king, but that doesn’t mean that all content is consumed the same way. It is important to work on creating engaging content that helps to improve your SEO as well as increase your conversions and inform your customers about your services and products. With that being said, it can often be difficult to figure out what kind of content is most engaging. Many people post constantly and get little to no engagement not because they don’t have an audience, but because they’re not posting the right kinds of content to catch people’s attention. If you’re interested in learning more about how to create engaging content, let’s explore the different styles that tend to be most effective below:

Informational/Educational Content

First off, perhaps the most engaging style of content is information or educational content. Now more than ever, with most people stuck in the house, people are looking online for ways to continue education or otherwise inform themselves. If your site offers opportunities for continued learning, now is a great time to highlight those options.

In the same vein, if you sell a service or product, create content that helps answer frequently asked questions about your products. Even if users don’t end up buying a product from you at the time, you’ll establish yourself in their mind as a trusted resource and a company to revisit in the future. Informational content is fantastic for building engagement and interest in your brand.

Positive Content

Given the current state of the world, it’s no surprise that many people are getting tired of reading negative headlines. With a constant flow of overwhelming data, and bad news, many people head to content creators to help provide them with a bit of light. One of the best things you can do to help drive engagement is to create fun, engaging, and positive content that users can interact with. It could be a challenge, a joke, or a sweepstakes, but finding a way to spread positivity through your content with a bit of personality can go a long way in establishing your brand!

Societal Content

Lastly, many users are keeping an eye out to see which companies are responding to the COVID crisis with grace and ingenuity. If your company is handling things differently, you’ll want to inform users and remind them that we’re all in this together. Creating content that helps create a sense of community tends to be very engaging, even before the pandemic!

Contact Us Today

Interested in assistance for your websites content generation? Reach out to our team at Boston Web Marketing today by calling us at (857) 526-0096 or by filling out our team’s online contact form. We look forward to hearing from you and assisting with your digital marketing needs!

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