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What Social Media Platforms Should I Be Using For My Business?

In today’s digital world, it is essential that your business has a solid social presence and social media strategy. Social media is one of the best ways for your business to build brand awareness, connect with potential customers, communicate with existing customers, and increase overall business. However, so many social media platforms have been developed over the years, making it hard for business owners to know which platforms they should utilize for their business. There are so many different popular social media platforms out there, and each one is unique in the way they present information and connect with varying audiences.

We put together a list of popular social media platforms, what they are useful for, and their downsides so you can have an easier time choosing which platforms are best for your business.


Facebook is one of the most well-known and popular platforms, with over 2 billion users every day. Facebook is perfect for any sized business in any industry to use. 

Average Age of Users: 40 years old 

Great for: 

  • Reaching target audience 
  • Building relationships with potential and existing customers
  • Building brand recognition and loyalty
  • Communicating directly with users by commenting, liking, or messaging them.
  • Facebook Ads


  • Less and less of the younger generations are using Facebook.


Instagram is another one of the most popular social media platforms, with over 1 billion active users a day. Instagram is a great way to share photos, videos, and boomerangs with followers. If you are an eCommerce business, Instagram has a great shop feature that makes it easy for customers to buy from you right off the app.

Average Age of Users: 18 to 29 years old

Great for: 

  • Building relationships with potential and existing customers
  • Building brand recognition 
  • Sharing visually appealing photos/videos of your products/services
  • Communicating directly with users by commenting, liking, or direct messaging them.
  • E-commerce businesses with the shop section of Instagram.


  • Designed for mobile phones, it can’t be used easily on desktops
  • Users tend to be a younger demographic
  • Can only post images and videos


Linkedin is a social platform that is different from the rest presented in this blog. This social media platform is a networking tool for professionals to meet other professionals, look for jobs and connect with possible employers.

Average Age of Users: 25 to 55 years old

Great for: 

  • Networking 
  • Connecting with potential employees or business partners
  • Sharing/promoting business-related content


  • Not good for eCommerce
  • It doesn’t have as many users as other platforms


TikTok is by far one of the fast-growing social media platforms. This platform consists of short videos that can be shared with everyone and anyone. TikTok is designed with algorithms to give every user an equal shot for their videos to go viral, which can be great for businesses wanting to build brand awareness. TikTok is an excellent way for businesses to connect with young demographics.

Average Age of Users: 11 to 24 years old

Great for: 

  • Reaching large amounts of people
  • Building brand awareness


  • Can only share short videos 
  • Very young demographic

Contact Boston Web Marketing

If you have any more questions about social media marketing or need help developing an effective social media strategy, contact Boston Web Marketing. Our team provides businesses with professional help in many different areas of digital marketing, including SEO, PPC campaigns, paid social, and more. Learn more today!

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