Black Hat SEO
When optimizing a website to improve search engine ranking, you want to ensure your efforts are not wasted. If not properly trained on the nuances of SEO, you may even end up hurting your site by not following proper SEO best practices. Implementing SEO best practices properly is called white hat SEO. Approved and encouraged by search engine guidelines, this SEO method takes dedication and persistence to achieve long term results. However, those looking for quick results will implement black hat SEO. The principles applied through black hat SEO eventually lead to a banned or penalized website, with rankings that will drop significantly. Continue reading to learn more about “Black Hat SEO” and what it can mean for the health of your site.
Keyword Stuffing is when you start jamming specific keywords into a webpage either in the header tag, meta description or content will not appear organic. The search engine will view the page or site as using spam. This black hat tactic is a mistake many new website owners use in their content. This can be due to a lack of knowledge or frustrations with not seeing your SEO increase with certain keywords. Always make sure to moderate your keywords in your content and use them how you would in a normal sentence. With Search Engines continuing to improve on finding spam techniques, it is more important than ever to write your content for users and not engines!
Link Farming is an old Black Hat SEO tactic that is not particularly common to see on websites anymore. However, through link farming, a website compensates a provider for various inbound links in order to boost ranking. This practice is a sure way of getting penalized. Search engines want websites to gain authority by using relevant and trusted links. Again, this ties back into the theme of search engines striving to provide users a great experience when using their product. If your site is deemed as a link farm, it will be downranked significantly as the engines don’t want users finding your page as it most likely won’t provide the information the users are looking to find.
Taking content directly from another website poses many risks. When a search engine witnesses identical content, a specific algorithm is used to determine how content is valued. In turn, the content you’ve stolen will be valued poorly and your ranking will drop.
Leaving irrelevant links and comments on blogs to gain back-links is just as bad as link farming. Instead, leaving topical information so your comments don’t come off as spam.
Cloaking is an extremely deceptive method of gaining traffic to your website. This technique displays content to the crawlers that are much different from the user. By using different keywords, meta, and titles, that aren’t relevant to your website, you are essentially tricking people to view your page. This will absolutely get your website banned.
Boston Web Marketing: Implementing SEO best practices for our clients
These are just a few examples of black hat SEO techniques. While they may seem like easy strategies to take advantage of, you will only, possibly. receive short-term results before getting banned from the search engines. If your website could use professional SEO services to increase page views and inbound leads, call Boston Web Marketing today at