When optimizing a website to improve search engine ranking, you can use the effective, good practiced white hat SEO. Approved and encouraged by search engine guidelines, this SEO method takes dedication and persistence to achieve results. However, those looking for quick results will implement black hat SEO. The principles applied through black hat SEO eventually lead to a banned or penalized website, while rankings will drop significantly.
Let’s take a look at black hat SEO techniques that will affect your website:
1. Keyword Stuffing
Jamming specific keywords into a webpage either in the <head> tag, meta description or content will not appear organic. The search engine will view the page or site as using spam.
2. Link Farming
Through link farming, a website compensates a provider for various inbound links in order to boost ranking. This practice is a sure way of getting penalized. Search engines want websites to gain authority by using relevant, and trusted links.
3. Duplicating Content
Taking content directly from another website poses many risks. When a search engine witnesses identical content, a specific algorithm is used to determine how content is valued. In turn, the content you’ve stolen will be valued poorly and your ranking will drop.
4. Spamming Blogs
Leaving irrelevant links and comments on blogs to gain back-links is just as bad as link farming. Instead, leaving topical information so your comments don’t come off as spam.
Cloaking is an extremely deceptive method of gaining traffic to your website. This technique displays content to the crawlers that is much different to the user. By using different keywords, meta and titles, that isn’t relevant to your website, you are essentially tricking people to view your page. This will absolutely get your website banned.
These are just a few examples of black hat SEO techniques. While they may seem like easy strategies to take advantage of, you will only receive short-term results before getting banned from the search engines. Take the time to use search engine approved methods with white hat SEO strategies.