When it comes to optimizing your website for SEO, you walk a fine line between using tactics that will reward you and those that may actually have adverse effects. Adding content to your site, using keywords, having backlinks, etc., are all important pieces to the SEO puzzle, but knowing how to properly implement them without following into a trap of Black Hat SEO techniques is crucial.
What is Black Hat SEO?
Black Hat SEO increased a site’s ranking in the search engines through methods that may violate the search engines’ terms of service. The term originated from older western movies; Black hat was used to differentiate the bad guys from the good guys, who wore white hats. Today, in the SEO world, it is used to refer to computer hackers, virus creators, and any other unethical actions with computers.
Recognized Black Hat SEO tactics, as outlined by Google:
- Automatically generated content
- Pages with little or no original content (thin content)
- Scraped content
- Duplicate content
- Link farms
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Participating in affiliate programs without adding sufficient value
- Keyword stuffing
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
Why Should You Avoid Black Hat SEO?
Using black hat SEO techniques may seem like a good idea to get you to the top of the search engine ranking pages quickly, but it won’t be long until Google catches on to your Black Hat SEO tactics. Once Google recognizes the methods you are using, your site will be subjected to a variety of penalties including rank demotion, temporary rank change, or even banning. These can be difficult to bounce back from, so it is always best to avoid black hat SEO and follow Google’s best practices.
Contact Boston Web Marketing
If you want to learn more about best practices for SEO, and how to avoid being penalized for bad hat SEO tactics, the experts at Boston Web Marketing can help. Our team of specialists will work with you to optimize your site to improve your organic search results, using White Hat SEO tactics, contact us today to learn more!