How Can I Use Facebook Live to Increase Engagement?

Facebook Live is all the rage right now. It is a feature that offers real-time video capabilities to users. You can broadcast video live on your Facebook right from your smart phone. Facebook Live has the potential to change the way marketers and consumers approach using Facebook in their marketing campaigns.

How Facebook Live Can Increase Engagement


Engage Directly:

Facebook Live is a great way to directly engage with your audience. Since the camera angle is so close to your face, it creates a personal and connected viewing experience for your audience.

Reach New Audiences:

There is now a dedicated place on Facebook to help new followers discover your live videos.

Connect Instantly:

Your followers can receive notifications when you go live to let them know exactly when to tune in!

How YOU Can Use Facebook Live To Increase Engagement


Create A Facebook Event:

Create an event on Facebook to let your fans when you will be broadcasting. Make a few announcements in advance to let them know what they can expect. You can also post on other social media platforms to let them know as well!

Create a Plan:

Live video is a great way to engage with your audience; however, since it’s live, you will not be able to fix your mistakes. Know what you’re going to talk about before you stream and keep a list to guide you as you go.

Check Your Connection:

Before starting your live session, check to make sure your internet is speedy, reliable, and secure. You wouldn’t want your live stream to cut out in the middle of it. Try to connect to wifi when streaming live. Be sure to also check your mic to make sure it is working properly.

Respond to Comments Live:

During your live video, mention commenters by their name and answer any of their questions. You can ask users for feedback and make the experience as participatory as possible.


Remind your audience how they can follow you on live video by tapping the Follow button. This will allow them to receive notifications the next time you go live. Remind them that they can also watch the video again at anytime from your Facebook timeline, and to follow you for future broadcasts.

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