As one of the largest and most popular social media platforms, Facebook has become an essential marketing tool for businesses across all industries. By utilizing Facebook in your marketing strategy, you can widen your potential audience, receive more traffic to your website, and increase overall conversions. Although each post has the potential to reach your goals, investing in paid ads and boosted posts can help you achieve them faster and more effectively. In this blog, we will discuss what exactly Facebook Ads and Boosted Posts are, their main differences, and how each can help you grow your business. To learn more about social media marketing and how paid campaigns work, contact Boston Web Marketing for help.
What are Facebook Ads?
Like Google PPC Ads, Facebook Ads are paid promotional posts designed to reach a specific target audience based on demographics, interests, and behaviors. Using a pre-determined budget, businesses can create and run ads appearing on users’ main feeds, remarketing locations, or in the right sidebar of Facebook’s website. These ads can include various formats such as images, videos, carousels, and more to engage users and drive them to take a desired action.
How Can Facebook Ads Help Increase My Online Traffic?
When you create a Facebook ad campaign, you can choose from a variety of objectives, such as increasing website traffic, generating leads, promoting brand awareness, and more. By selecting the “traffic” objective, you can target users who are most likely to click on your ad and visit your website. This not only increases your online traffic but also allows for retargeting opportunities in the future. Since you have selected your audience based on their interests and behavior, your ads are also more likely to appear in front of relevant users, making them more likely to click and convert.
What are Facebook Boosted Posts?
Boosted Posts are a type of paid promotion that allows businesses to increase the reach of their existing Facebook posts. Unlike ads, boosted posts are not created separately but are boosts applied to already published social posts. This means you can boost any post on your business page, including status updates, photos, videos, and more. Similar to ads, though, you can create a set audience and demographic to display your boost to and create a specific goal for your post.
How Can I Use Boosted Posts to Increase Traffic & Conversions on My Website?
Boosted posts can be a great way to reach a larger audience and drive more traffic to your website. By boosting a post that contains a link to your website, you can target users who are most likely to click on the link and visit your site. Additionally, by using boosted posts, you have the opportunity for additional engagement on your post, which has the potential to lead to more conversions and sales.
What Are the Differences Between Facebook Ads & Boosted Posts?
Although they may seem very similar, Facebook Ads and Boosted Posts have several key differences. Some of the main differences include:
Facebook Ads Allow for More Customization & Flexibility
With Ads, businesses can choose from a wide range of objectives, placements, and ad formats to fit their specific goals. Boosted posts are limited to selecting objectives and can only be placed on the Facebook or Instagram feed.
Boosted Posts Use Existing Content
As mentioned earlier, boosted posts are only an additional promotion for an already published social media post. Ads, on the other hand, are created separately and can consist of original content specifically designed for your campaign.
Facebook Ads Have More Detailed Targeting Options
While both options allow you to choose a specific audience to reach, Facebook Ads have more detailed targeting options based on interests, demographics, behaviors, and more.
Boosted Posts Can Only Be Set for a Certain Duration
When creating a boosted post, you can only select a specific duration for the boost. If you choose to extend the boost, you must manually renew it. With ads, you can set your campaign’s start and end date and make edits and changes as needed.
Facebook Ads Can Reach a Larger Audience
When creating an ad campaign, this deck is published across several platforms, including Facebook, Instagram, Messenger, and more. Using a remarketing approach, your ad can reach a larger audience, increasing the chances of conversions.
Contact Boston Web Marketing for Social Media Management & Paid Campaigns for Business Growth & Branding Recognition
Facebook Ads and Boosted Posts can both be beneficial for businesses looking to grow their online presence. Determining which option is best for your business will depend on your goals, budget, and target audience. At Boston Web Marketing, we specialize in social media management and paid campaigns that drive results for businesses of all types and sizes. Whether you want to increase your organic traffic or online profit margins, our team can help you reach your goals. To learn more about our services and get a free audit, fill out our online contact form or call us at 857.526.0096.