When focusing on SEO for your business, it is important to take into consideration both on-page and off-page optimization. Does your website have all the features needed to boost your SEO? Are you still not seeing progress? Focusing on your business’s presence off the website is just as important. So, what is off-page optimization and what should you do to improve yours?
What is Off-Page Optimization?
Off-page can be anything from social media to email marketing to being featured on external blogs. It is anything that is located off your website that can contribute to your ranking on search engine result pages. Google crawls the information and content on your website and utilizes that to rank your business. It also pulls in any mentions about your company that are located off the front page of your website. Other examples of off-page SEO include link building, brand mentions, ratings and reviews, and influencer marketing. These can all be critical in improving your presence on search engines. Both off-page and on-page are equally as important, and both contribute to maintaining a high search ranking.
Social Media and SEO
Social media is a secret weapon for many businesses and can be a bonus for search engine ranking. Google bots will find your business wherever it appears on the internet – and this includes social media pages. Although social media and SEO are not directly related, they can work together to show the legitimacy of your business. In regards to social platforms, content is quality over quantity. Publishing engaging content that humanizes your brand is key. It is also important to post a reasonable amount of content that doesn’t overwhelm followers. Having traffic and new visitors on social media pages will inevitably increase traffic towards your website.
The importance of off-page content for helping SEO shows the importance of keeping up with googles algorithms. Paying attention to what Google is searching for when it crawls through your website helps understand what they prioritize and how to stand out. Video content has gained more value on search engines showing the importance of using video content to engage with followers and rank higher on search engines.
Building Your Off-Page Presence Beyond Social Media
In addition to social media, there are a few other strong off-page SEO strategies that can help your search engine ranking. A tactic that is most commonly used – but can easily be used improperly – is link building. Building backlinks is a way to indicate the quality of your linked content, i.e. a site with a high value of backlinks will rank better than others.
Additional tactics include influencer marketing, which is a strong tool that has been on the rise in the past few years. Utilizing influencers on social media as brand ambassadors is a great way to reach different audiences while also putting different faces to your brand, making it easier to relate to. Lastly, guest blogging is a great way to be featured on external websites and have mentions directed back to your website. For more tactics to improve your off-page and on-page SEO, contact us to learn more or to request a free consultation!