What Is A Good Posting Schedule For Instagram & Facebook?

The significance of posting on social media should not be overlooked. Social media platforms have evolved beyond communication tools into powerful networking, information-holding, and brand promotion powerhouses. Whether you’re an individual seeking to share experiences, a business aiming to reach potential customers, or an organization striving to amplify its message, strategic posting on social media has become an essential component of achieving these goals. From a business perspective, the times you post and how often can impact your engagement and potential for new leads. In this blog, we will explore the best posting schedule we have found for Meta platforms, including Facebook and Instagram.

Why You Need To Be Following A Social Media Schedule

Crafting your social media content at the optimal time isn’t the magic formula for success. Rather, the real numbers lie in engagement, those coveted likes, comments, shares, and clicks your posts receive. Social media algorithms across platforms gauge audience engagement to determine the relevance and desirability of content. When your posts have significant engagement, algorithms interpret them as high-quality content worthy of showcasing to similar audiences who are likely to appreciate it.

Best Times To Post On Social Media Platforms

Understanding the best times to post adds another layer of strategy to your social media efforts. For instance, research suggests that posting on Facebook between 9 a.m. and 10 a.m. on weekdays and on Instagram between 7 a.m. and 8 a.m. on weekdays can significantly increase visibility and engagement. These optimal posting times can help maximize the impact of your content and ensure it reaches your target audience when they’re most active and receptive. A little disclaimer: some businesses might reach their audiences at different times. We recommend finding a tool that can see when your followers are most active.

Should I Avoid Posting Social Media Content On Weekends?

In short terms, yes. We have found that most users on platforms like Facebook and Instagram are active on weekdays. This means before work, during lunch, and when people wind down for the day. The best day of the week to post on Instagram is Friday, with Monday not far behind.  The worst day to post on Instagram seems to be Sunday, with Saturday in a close second. Again, this can differ depending on your industry and when your specific business is open.

Contact Boston Web Marketing For Full Service Social Media Management

Ready to take your social media presence to the next level? Let’s transform your online presence into a powerful engagement, growth, and influence asset. We will schedule our social media posts based on the times your users are most active. Whether you’re a business or an organization, Boston Web Marketing has all the expert tools to help your online voice grow. To get started, visit our website to request a quote or call us at 857-526-0096.


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