What Google Tools Should You Use in 2022? 

Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business. If the thought of setting these up feels overwhelming, contact us to get started with Boston Web Marketing! 

Google Discover

Google Discover collects relevant information based on common search queries and places it at the top of the search page. Content from long-form blogs to optimized images are all relevant when it comes to Google Discover. This platform can be highly powerful for content creators looking to drive traffic to their websites. There is a major emphasis on visuals – including photos, videos, and engaging content. 

Google Analytics 4

Google Analytics 4 is a new property with updated reports that differ from the typical Universal Analytics properties. One advantage of utilizing the GA4 property is that you can connect it to both a website and an app at the same time. Universal analytics only support websites. This property works with all types of websites. Whether you run it in the form of a personal blog, business page, or ecommerce store, GA4 works. 

Google Data Studio 

Although Google Analytics is an essential tool, sometimes you just need a simple report with a chart, graph, or easy summary to understand the performance of your website. Google Data Studio is a free tool that gives you everything you need to all analytics into an easy-to-understand report. Analytics can be challenging for small business owners who don’t have time to learn the ins and outs of analytics. Google Data Studio provides a way for you to create custom reports that are easy to read and informative on your website performance. 

Google My Business

If you operate a brick-and-mortar business, Google My Business is one of the most useful SEO strategies to utilize. Google My Business is a powerful tool for businesses to manage their online presence across Google – including contact information, photos, location information, and much more. Your business should have a strong presence across search engines in order to see an increase in website traffic. 

Contact Boston Web Marketing

Setting up and monitoring all these different platforms can definitely be difficult for business owners who don’t have time to do everything at once. At Boston Web Marketing, we can provide you with hands-on assistance in setting up these platforms, as well as providing you with easy-to-understand reports at the end of every month. Contact us today to get started!

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