Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a …

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