Part one of our ultimate guide to mobile SEO filled you in on what mobile SEO is, why it is so important and listed some ways to improve it. Here I will continue with ways to improve your mobile SEO as well as how to optimize and design your mobile page to make sure it is fully functioning for SEO.
Designing for Performance
How well your mobile website performs is extremely important for SEO. One of the most important things is site speed. The faster your site is, the happier your users will be. I’m sure everyone knows if a website is not loading fast enough for the user, they will most likely give up and go elsewhere for what they are buying or searching for.
Responsive design, dynamic serving, and a separate site on a subdomain are three options when designing your mobile website. Google prefers responsive design because there is only one code base, so the maintenance is easy.
Focus on User Experience
Your mobile website should offer not only site speed but a fun user experience. This will keep users engaged even more on your site. To make sure your site has great user experience you need to remove any obstacles that would keep your users from achieving their goals quickly. Other things you can do are:
- Make sure your text fonts and sizes are readable
- Make your sub-menu clickable
- Put your phone number on the home page and make it clickable for people to easily call
- Make your buttons large enough so users do not need to zoom in to click
- Test your contact forms on a mobile device
Optimize for Local
People often search when they are out and about to find places near them. Local search results are often different from regular desktop search results. Because of this, you need to make sure you work on your local SEO. You can do this by writing locally oriented content. This is one of the best things you can do to improve your website’s local rankings. Other things you can do is get customer reviews, make sure your contact details are up to date, add schema to your website, and make sure your Google My Business profile is completely up to date. All of these things will help your mobile website come up when people search in close vicinity to your business.
Contact Boston Web Marketing
If you’re looking to get your mobile SEO up and running but don’t know where to start, contact Boston Web Marketing! We’ll help make sure your mobile website is optimized completely so users can have an easy experience. We’ll also get you ranking for local searches which will bring your website more traffic! Contact us today.