Nowadays people are glued to their phones all the time. For a lot of people their phone is the last thing they look at before going to bed and the first thing they look at when they wake up, as well as checking it throughout the day. Because people use their phones for everything, it was realized that SEO needed to be changed to adjust to the mobile phenomenon. Mobile SEO helps you reach customers at all times. This guide to mobile SEO tells you everything you need to know.
What is Mobile SEO?
Mobile SEO is about making sure website visitors have an easy and enjoyable experience the way they would on a desktop computer. This means making sure your website is extremely responsive on a mobile device. This would include making sure your mobile website speed is up, making calls to action easily accessible, having a dropdown menu that is also easily accessible, making sure your images fit the mobile device, etc. In today’s mobile obsessed world, it is crucial to have a flawless mobile website.
Why is Mobile SEO So Important?
Mobile SEO is important because it helps you reach your customers at any time of the day. The amount of internet traffic from mobile users has actually surpassed the amount of traffic from desktop computers.
When people use mobile phones to search it doesn’t necessarily mean they are on the go. It has been found that when people need to search for something quickly, they go to their nearest device which is 9 out of 10 times their mobile phone. People are constantly doing their research about products and according to Google, mobile users have a higher buyer intent than desktop users. Since this is the case, you need to make sure your mobile website is equipped for people to easily buy your products or else they’re going to go elsewhere to buy these items. Offering your customers an easy and enjoyable experience will more likely bring them back to easily buy from you again.
How to Improve Mobile SEO
Mobile SEO is basically the same as regular SEO, the main point is to make sure your website is crawlable and findable. You also need great performance, stellar content, and a flawless UX. To improve your mobile presence the first thing you need to do is know how your website is currently performing and know the keywords people are searching to find you. Often, people use different search terms on a desktop than they do on mobile. So finding out the keywords people use on mobile will help you better implement them into your website, allowing you to rank higher on mobile. You can use Google Search Console to find out how your website is doing in the search results and what types of keywords you should be targeting.