Blogging is one of the most important aspects for SEO. A lot of companies have opt out of blogging because it’s “time consuming” or they “can’t find anyone to do it”. By blogging often, it can enhance your company’s image, and show that you know information about your brand, products, and services. It creates up-to-date content that your users will want to read, and also relevant information that search engines can use to answer search queries. Follow these five easy steps to write the perfect blog and help your company’s SEO!
Do Keyword Research
By using Google AdWord’s Keyword Tool, you can look up phrases and words and see how many times people search for them each month. Choose the relevant keywords and phrases to your business and add those to your blog title, headings, and content.
Use A Good Heading
Blog headings should be interesting and grab the reader’s attention. Readers look for titles that interest them or that can answer questions they may have.
Create Relevant and Original Content
Blogs should be related to your business: trends, news, events, etc. Blogging original content leads to your site ranking higher on search engines, which leads to more traffic on your site, which leads to more potential customers! A no-brainer!
Use Internal Links
By adding links to your blogs, it will drive traffic towards relevant information on your site. This will increase the number of users who view your site.
Post Your Blog to Social Media
By posting your blog to Facebook, Twitter, LinkedIn and Google+, it shows that your business is active and up-to-date on relevant news and information. It also leads your blog to reaching a larger audience.
Regardless if you are a small, family-run business or a multinational company, blogging is still a very important part to your online content marketing strategy.
Benefits of Blogging
- Increase exposure
- Increase web traffic
- Higher SEO
- Develop customer relationships
- Gain more customers