The Importance of Reviews for Digital Marketing

It is common practice to check the reviews of a business before giving them your hard-earned money. Whether it’s a restaurant, dentist, or anything in between reviews are a major factor in how well a business succeeds. The unfortunate truth, however, is that people are far more likely to leave a negative review than a positive one. Understanding how to build a base of positive reviews can be vastly important to the success of your business.

Don’t Ignore Negative Reviews

As a business owner, you may feel that you are in the right and try to push off negative feedback. While inflammatory and outright false reviews should be flagged and ignored, it is important to accept negative feedback and adapt to it, especially if you are seeing the same concerns voiced multiple times.

Boast Your Positive Reviews

You’re getting positive reviews, great! But this is just the beginning. It is refreshing to have a high rating on sites such as Google My Business, Yelp, or Tripadvisor, but your own business should also be publicizing this as well. Positive reviews should periodically be posted on social media channels along with a call to action urging users to leave reviews of their own. Beyond this, your website itself should have a robust testimonials page that users can visit. Like your social media posts, this page should host reviews of its own while also including a call to action encouraging users to leave their own reviews. Many plugins exist allowing testimonial pages to show reviews only above a certain rating of your choice as well as updating them automatically as soon as a new review is posted.

Don’t Hesitate to Ask Customers For a Review

As stated earlier, an upset client is far more likely to leave a review than someone who is thrilled with your work or service. Rather than simply waiting for positive reviews to come in, try simply asking a customer who you know is satisfied with your business to leave a review of their own! There are various ways to do this, in-person services such as roofers may ask the client in person to leave a review before leaving the job site while an online store may include a review call to action in their digital receipts. Don’t be afraid to get creative!

Let Boston Web Marketing Help

Garnering positive reviews can be time-consuming, especially when you’re running a business of your own. Our team at Boston Web Marketing has the tools and expertise to help your business build its online reputation through positive testimonials. Contact us today to learn more about our digital marketing services!


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