How Can I Improve My Business’s Social Media Presence?

In today’s day and age, social media is a large part of many people’s lives – especially in the younger generations. According to Statista, about 82% of Americans – or 270 million people – have an active social media account on one or more platforms. This statistic begs the question, “How can my business use social media to its advantage?”. Social media can be a powerful marketing tool for businesses of all kinds, and there are several ways that you can increase your company’s social media presence!

Post Quality Content

In order to maximize your effectiveness on social media, you should focus on posting the highest quality content you can, rather than the largest quantity of content. The rule of thumb for social media is that you should post relevant, interesting content that your audience will find engaging and shareable. This is obviously easier said than done, so some “guinea pig” posts may be necessary so you can test out what kind of content gets the most engagement – stats that you can track on most social media platforms when you’re registered as a business. Some ideas for engaging content include giveaways, sweepstakes, interesting blogs, “memes”, and more.

Advertise Your Social Handles

Another way to increase your social media presence is to encourage people to follow your business on social platforms. This can be done both online and in real life – make your social handles front and center on your website, and have business cards or signs within your physical store that promote “following” or “liking” your business’s pages on social media platforms. It’s also a good idea to have an account on all the popular social media platforms so you can reach a wider audience: Facebook, Instagram, Twitter, LinkedIn, and even TikTok!

Use Hashtags & Keywords

One other way to increase engagement on social media is to use hashtags and keywords so more people can find you. For instance, it would be a good idea for a furniture store in Boston to use “#Boston” and “#Furniture”, so that people scrolling those hashtags could come across your page before every hearing of your business. The same concept applies to the use of keywords on Facebook and Twitter. The larger the audience that you reach, the higher your engagement will be!

Contact Boston Web Marketing

If you have any more questions about social media management or need help with digital marketing for your business, contact Boston Web Marketing! We provide businesses of all sizes with search engine optimization, social media management, website management, and other digital marketing services! Give us a call at (857) 526-0096 or fill out the contact form on our website to learn more!

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