When you search for a business on Google, you might notice extensive information that appears on the right side of your screen – this is called a Google My Business profile. These profiles help businesses stand out from the crowd, providing users with vital information about themselves, such as their address, phone number, email, etc. The standout benefit of a Google My Business spot is that it can help create more awareness – and thus more leads – for your brand or business. Regardless of what industry you’re in, creating a GMB profile is never a bad idea, and in today’s blog, we’ll be giving you a few tips on how to create an ideal one!
Answer Questions Before They’re Asked
Put yourself in the shoes of a potential customer. What do you think they’d most like to know about you? Is it your hours, address, phone number, etc.? It’s smart to try to answer common questions about your business before they’re asked. Luckily, Google My Business profiles allow you to publish relevant information such as your address and phone number, while also allowing you to address questions people have about your business. For example, let’s say your business is a barbershop, you can clarify whether or not you accept walk-ins.
In the years following the outbreak of COVID-19, public health has been of utmost concern for many people. GMB has gotten with the times and given business owners the option to provide health and safety updates to potential customers. This has been important for businesses that conduct in-person affairs such as restaurants and bars, as they can reassure the public that they have been taking measures against COVID-19, etc. This gives customers peace of mind when doing business with you!
The More Media The Better
As the saying goes, pictures speak a thousand words, and this is even true when it comes to your Google My Business profile. Photos and videos provide customers with a visual sense of what your business is all about, regardless of what industry you’re based in. You can never have too many pictures that relate to your business or brand – whether it’s the dining room of your restaurant or the repairs your team made to a damaged vehicle.
Our team of marketing professionals is here and ready to help with any questions you may have. We are certified Google Premier Partners and work with industries all over, helping them achieve higher search results. If you’re looking to get more information on responsive search ads or other google ad questions call us at 857-526-0096.