If you’re looking to improve your website’s SEO, it’s not just about the things you do on the website. In fact, off-page SEO is just as important as on-page SEO! One of the most effective off-page SEO tactics is to increase your website’s traffic through your business’s social media pages. If you’ve just created your social media pages, this is a lot easier said than done. It can be tricky to increase traffic to these pages if you’re just starting out, so how do you do it? We’ve assembled the most effective tips for doing so below!
Fill Out Page Information Thoroughly
If you want people to find your business, they have to have the tools to get there first! When you’re setting up your social media pages, you should fill out all of the identifying information as thoroughly as possible. This includes adding all ways that your business can be contacted, the address of your headquarters, operating hours and the industry it’s in. The more identifying factors that you can use to separate your business, the easier it will be for people to find it. Adding your location helps especially for location based searches, as people will be more likely to find what’s near them.
Boost Your First Posts
Once you’ve set up your social media page in its entirety, the next logical step is to make posts. But, if your page doesn’t have any followers, how can you expect to generate new leads from it? In order to take advantage of all that social media can do for your SEO, you’ll need to build a following. Boosting your posts is an effective way to get them seen by people who don’t follow your page. The more eyes it lands on, the more likely that you’ll gain traffic from the posts. Make sure that they’re compelling and interesting, though!
Promote It On Your Website
If you’ve just started your social media page, there’s a very good chance that your website gets a majority of your traffic. Use that to your advantage! Create an announcement for your social media page’s launch and leave a link that people can click to go follow it. Now, instead of only a handful of people knowing about your social media page, most of the people who come to your website will have an idea of its existence. You can also include a link to it in the header of your website so that visitors will always have the option to check it out.
Social Media Marketing At Boston Web Marketing
If you’re looking to boost your on and off-page SEO, there’s no better place to start than at Boston Web Marketing! Our team is always up to date with the latest SEO changes and tactics to ensure that your website moves to the top of the search result rankings. To see the results for yourself, contact us today to get started!