One of the most difficult aspects of maintaining a consistent blog schedule is coming up with new topics to write about. Updating your website’s blog twice a month is essential for SEO, but many small business owners – particularly those who lack a writing background – often struggle to find fresh ways to address the topics relevant to their industries.
Here are some strategies you can use to generate topics for your blog:
- Search competitor websites. Do not be afraid to take a look at the websites owned by your direct industry competitors. While you certainly do not want to plagiarize, their blogs can often spark inspiration. Even if you end up taking the idea and putting your own spin on it, you can be confident it will resonate with the people you want to reach.
- Ask the existing audience. Take to social media to crowdsource ideas for your next topic! Send out a tweet or Facebook post asking what your customer base wants to read about, and use their responses to create content. Not only will you have multiple people helping to solve your problem, this direct engagement means the pieces will be read and shared.
- Expand on your popular posts. Look through your Google Analytics history and see which posts were most widely-read. These are your blockbusters, and you can capitalize on their success weeks or months after their initial publication. Expand on these pieces with an update or break it down into smaller parts. Reusing content can be effective.
- Keep an ongoing ideas file. You never know when inspiration will strike; it can happen while you are working on another project or even when you are out of the office. Have a word document or spreadsheet where you can quickly put all of these ideas to revisit later. This way, when it is time to write a new post, you have a treasure trove of potential topics.
Keeping your company’s blog up-to-date is important for SEO purposes, and the tips listed above should help make the process a little bit easier. Planning out what to write a month or two in advance will take the pressure off, as you will not be stuck scrambling at the last minute to have something written and published.