Improving your business’s SEO isn’t always going to be a straightforward process. There are a lot of little nuances that you need to address in order to rise through the ranks. The importance of positive reviews for your business can’t be stressed enough, but did you know that they can actually help improve your business’s rankings? Believe it or not, reviews are actually one of Google’s many factors that it uses to compile a search engine results page. In order to take advantage of this area, you’ll need to find ways to increase reviews. We’ve highlighted the best ways of doing so below!
Create A Testimonials Page
A great way to improve your business’s testimonials is to highlight the best ones directly on your website. Creating a testimonials page is an effective way of getting that done. On this page, you can highlight the best, most detailed reviews from your past customers to build trust between you and potential customers. You obviously want people to buy into your services, but that isn’t the only point. Include a call-to-action at the end that includes a link to leave a review for your business. Clients who have had a good experience will be more inclined to follow through!
Promote It On Social Media
The best way to advertise a message is to put it in a place where a lot of people will see it. To increase your business’s testimonials, social media is an incredibly valuable tool! The options you have for promoting this are varied; you can create a QR code and make a post telling people to scan it to leave a review, or you can highlight a past testimonial. You’ll be reaching a lot of people in a clever and creative way.
Use Your Email List
If you haven’t started an email list for your business, now might be a good time to! Email lists are a great way to keep your customers informed about business happenings, but they can also be effective for promoting reviews. In your next email, highlight some testimonials from past customers and encourage your email list to leave reviews of their own. The fact that they are on your list shows that they like your business, so they can be a great source of positive reviews!
Improve Your Ranking With Boston Web Marketing
Of course, reviews aren’t the only factor that you need to take into consideration. There are a ton of ranking factors that Google uses for its algorithm, and nobody knows them better than Boston Web Marketing! Our team is always up to date on any algorithm changes and best SEO practices, giving your business the tools it needs to rise to the top. To experience the difference for yourself, fill out a contact form today!