Why Are Backlinks Important for SEO?

Many professional SEO Specialists will say that back links and content are the two most important ranking factors when it comes to a website. Are you looking to implement some SEO strategy into your website as we enter into 2018? If you own a small local company, or even a large enterprise, backlinks are crucial for SEO.

What Are Backlinks?

Quite simply a back link is when another website links to your website. This could be posting a direct url to a service page you offer, or including a blog post as a hyperlink. The more relevant your backlinks are, the better. A great example of this could be in the wedding photography industry. If you are a wedding photographer looking to expand your  link profile in 2018, its better to get a link from an industry specific website. Examples include a wedding trends blogger with a large following, or a big publication that covers the wedding industry. The more industry specific, the better.

Why Are They Important?

Backlinks indicate to search engines and their bots that your site is credible, authoritative, and trustworthy. All ranking factors that will help your website. If a site has many more credible banklinks than its competitors, chances are it will rank higher. To get quality bank links to your website, you’ll have to get creative. Reach out to bloggers and influencers and pitch them an idea. Send them samples if you have a product you offer.
If you are looking to take your SEO to the next level in 2018, contact Boston Web Marketing for a free website analysis today!

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