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What is a Header Tag, and Why is it Important for SEO?

Long-form content is a great SEO tactic to implement keywords and direct traffic to your website. However, is all that information visibly appealing and easy to read? Long-form content can mean a lot of information, and if it is not organized correctly, it can do more harm than good. Implementing header tags is beneficial for your content because it provides readability and keeps users engaged. Continue reading to learn more about the importance of header tags for website optimization. 

What is a Header Tag? 

Header tags are titles used to identify a web page’s topic. These HTML tags structure your content and help your target audience reach your page with specific search words. There are six header tags; the H1 tag is the title, and the rest can be used as subtitles. Header tags help users and search engines identify and understand your content. They give users a glimpse of what they’re about to read. Additionally, they help Google comprehend what the content covers for the search engine to suggest your website to your target audience. 

Why are Header Tags Important? 

Provides Readability and Structure

Most searchers are not reading information on a website word for word. They are scanning, looking for content that is easy to pick up relevant details and keeps them engaged. Long-form content is great for your website; however, if it appears as just one long page of text, users will more than likely exit out. Use header tags to help users dissect your content and keep them on your page longer. Make sure your headers describe the following body of text and break up large paragraphs into smaller ones. This will improve the readability of your content. 

Gives You Another Use for Relevant Keywords

Not only does Google use header tags to provide context from your page, but it also examines headings for appropriate keywords in a user’s search. If your headings match what your target audience is searching for, generally, your content has a greater chance of appearing early in Google search results. Keyword research is essential for optimizing your website because it provides insight into relevant searched phrases. 

Avoid keyword stuffing in your header tags. Even though using keywords can be beneficial, plugging in irrelevant phrases you believe will improve your rankings will do more harm than good. Stuffing will compromise the readability of your headings and content, which will increase your bounce rate. Furthermore, you are more likely to get penalized by Google if you partake in keyword stuffing. 

Contact Boston Web Marketing for SEO Help

Our SEO specialist team at Boston Web Marketing is dedicated to helping you better optimize your website. If you are looking to grow your business and improve your website traffic, contact us today! You can reach us by calling (857) 526-0096 or emailing us at We look forward to speaking with you soon!

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