Simple Ways to Boost SERP Rankings

SEO strategy and visible results cannot be achieved in a singular day. But, this doesn’t mean there aren’t a few easier methods for gaining than initial rankings boost on Search Engine Results Pages (SERPs). Below you’ll find some basic yet fruitful strategies for increasing your rankings and improving your site as a whole.

Routinely Update Content on Your Website

Your pages will rank well on search engines if it is apparent your website routinely undergoes updates and maintenance. Search engines like Google prefer websites that are consistently introducing an influx of new information. Since the goal is to present inquirers with the best, most relevant content, Google will be less apt to index and present your web pages if you’ve neglected to add any new content to your site for a while. 

Your website doesn’t need a total revamp to improve your rankings. It can be as easy as uploading a few blog posts, an FAQ page, or a service page to your site monthly. As long as you’re not duplicating content and the pages you’re presenting are relevant, you’re likely to experience a boost in rankings.

Adjust Page Titles and Meta Descriptions

If your current page titles and meta descriptions do not have any relevant keywords with high search volume, you are doing your site an injustice. When examining your page, the first thing google looks at is your metadata. Your page title should be 60 characters or less, and your meta description should be under 160 characters. Be sure to include items like targeted keywords, along with location information to show Google your web page will be helpful to users.

Add Internal Links to Web Content

This tip can be implemented on existing web content or new content. Internal links are links that refer back to posts or pages on your website. Search engines want to see how your content relates, as it helps promote relevancy. Add at least one to two internal links on all of your website’s blog posts as an easy SEO strategy for boosting rankings.

Fix Indexing Issues

Indexing issues can prevent your web pages from getting found on search engines. If Google comes across a 404 error, misplaced no-index tags, or any duplicate content, your pages will not be indexed, causing a roadblock for your rankings. Be sure that all dead links are redirected to a live, existing page and any no-index tags are placed on pages you specifically do not want to be indexed. You can diagnose indexing issues and request manual indexing through Google Search Console as well, allowing you to easily examine which pages need attention while communicating fixes with Google.

Reach Out to Boston Web Marketing Today!

If you’re struggling with getting indexed or require assistance getting your website on the first page of Google, Boston Web Marketing is here to help. We have a team of expert SEO Specialists who are willing to assess your website’s digital health and make the necessary changes to get you found. For more information, give us a call today at (857) 526-0096 or fill out our online contact form. We look forward to connecting with you!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.