A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part.
What is a local Knowledge Panel?
Local Knowledge Panels are boxes of information that Google presents for queries that it interprets as having local purposes. This is part of what Google My Business offers. They usually have business information such as hours, location, contact info, reviews, and images; however, the specific details can change depending on the type of business. They can be thought of as business profiles that show up within the search results.
Factors such as relevance, distance, and the business’s distinction add to its visibility in local search results, although the specific details of Google’s algorithms are a secret. You also can’t pay for better rankings for your business with a local knowledge panel.
Benefits of a Local Knowledge Panel
Local Knowledge Panels make it simple for any user to find the information they need before they visit or support a business. Searchers can read reviews, check product availability, ask questions, make a call to the company, make a reservation or appointment, find directions, order food to be delivered, and more, right from the local Knowledge Panel.
The SEO benefits
Local Knowledge Panels provide businesses with more availability in the search results, which can help you stand out from competitors. They also insert links to your site and other features that can be used to attract prospective customers to your services or a brick-and-mortar location, which is typically the goal of SEO for most local businesses. When properly managed, local Knowledge Panels may add an element of credibility: positive reviews, recent posts, and updated hours can make it known that a company is reputable to potential customers.
How to optimize your local Knowledge Panel
Once you’ve claimed or added your business, you can begin filling it with lots of information, images, and features that can help you switch searches into conversions. Once your online presence pulls in customers, taking ownership of your relationship with them will increase the chances of becoming repeat clients and endorsing your products or services to other people. Constantly improving what you’re what you offer and keeping an eye on competitors can help make your business thrive.
Contact Boston Web Marketing
Are you looking to get started with SEO services for your business’s site? Boston Web Marketing can help! Contact us for assistance with Google My Business and more. Give us a call or fill out our contact form to get in touch.