Marketing KPIs You Should be Tracking

In marketing, key performance indicators or KPIs are essentially tools that allow you to measure progress on reaching your goals. Focusing on the correct metrics and appropriate KPIs for your business must have a successful strategy. Your KPIs, no matter what your industry, should be focused on growth. You don’t need to track things for the sake of it; decide which metrics are the most valuable. Check out the metrics below that are most important.

Conversion Metrics

Whether your website’s aim is sales or outreach from potential customers, it’s crucial to be measuring conversions properly. Conversions help your businesses create revenue and show evidence of your marketing strategies working. Make sure to identify your goals and track them properly using Google Analytics on your website. Depending on your website, this could be phone calls, newsletter downloads, contact form submissions, or purchases. 

Organic Traffic

If you’re a small business, it’s crucial to create some buzz for your website organically. It’s one of the lowest cost ways to grow your business online and is also one of the most sustainable. Again, make sure Google Analytics is installed and you’re monitoring traffic to your website. To help grow organic traffic, create engaging content on your website that will attract visitors. With strong calls to action, you can even drive conversions through organic traffic. 

How Your Keywords Rank

Keywords are the phrases and words that Google users type into the search bar when they are looking for something. Knowing this, identify the most relevant keywords related to your products or services and make sure you’re keeping an eye on rankings for the keywords. On a weekly or monthly basis, keep track of pertinent rankings and make a note of where you can make improvements. Keep your content and metadata updated and relevant always. Content is king when it comes to SEO. 

Pages per Session

The number of pages that a visitor sees during a session is the pages/session metric on websites. This metric helps you find out how many pages people typically visit before a sale or conversion—knowing that you can better organize content on your site and optimize CTAs. High-quality content will keep visitors interested in your website and prevent them from bouncing away.

Page Speed

One of the most important facts on websites today is site speed. Slow websites will drive visitors away quickly and likely so they won’t return. This metric is important to Google and users alike, it will help your website and increase pages per session if pages are loading quickly with high-quality information. Site speed is crucial and is one of the most critical aspects of your website. 

Among others, these KPIs give you a great indication of opportunities to improve your marketing and SEO efforts. With proper tracking, you can be sure that you’re making progress with your website over time. 

Contact Boston Web Marketing

Get in touch with Boston Web Marketing today for assistance with your digital marketing efforts. Our team specializes in SEO and social media to bring your business to the next level. Call us at 857-526-0096 to get started!

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