How Does Page Speed Affect SEO?

Many site owners don’t realize that page speed affects your SEO. There are two types of page speed, including how long it takes for a page to load and how long it takes the browser to get the first bit of information. Google claims that it is working on adding a feature that allows users to know if a site will be slow or not. This can cause users to avoid your site and look elsewhere. Slow page speed can negatively impact your site and user experience. 

Being Able to Tell If Your Site is Slow

Having your site seem slow from time to time is normal and can happen to anyone. It can be caused by high web traffic, slow WiFi, or other factors. There is a way of testing how your site ranks in terms of speed. Google offers PageSpeed Insights, and anything that is lower than 49 is considered to be slow. You can use other tools to see exactly why your site could be slow and ways to help bring it up to speed.

Optimizing Your Images to Help Site Speed

Having large images on your site can be one of the reasons it’s slow. Users will end up having to download these large images when they click on your site. Ensure that the image is not larger than the maximum display size that the theme you are using allows for. You can then put the images through a compressor tool to make sure they don’t slow down your site.

Caching Your Website

Without enabling caching on your site, a user’s browser has to make lots of single requests for images, CSS, and JavaScript files. This will slow down your website. You can download a plugin in WordPress for caching your site. Every time a browser requests a web page, the server has to do many complex and time-consuming calculations. It recovers the latest blog posts, pulls up the header and footer, find the widgets on your site, and so much more. Usually, the result of all these calculations will be the same each time you visit the site. Caching can speed up this process and make your site load faster!

Optimizing The Code on Your Site

Make sure you are not using any useless CSS or JavaScript on your site. Remove code comments, formatting, and unused code. Even eliminating random characters that are there just to make the code more clear can improve the speed. 

Contact Boston Web Marketing

At Boston Web Marketing, we are dedicated to enhancing your online presence and improve your SEO. Contact our SEO professionals to learn more about how we can help you and your website. Call us or leave us a message on our contact page to get in touch!

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