How Will Google’s Core Algorithm Update Affect My Website?

In case you haven’t heard the news, Google has launched a new core algorithm update effective June 2nd. They have plans to release another one in July, too! If you’re unfamiliar with how a core update works, these are changes that Google makes to its search algorithm that improves the way it ranks websites. With changes like these, you might be wondering how your website could be affected. We’ll show you how these changes can impact your rankings – and how you can prepare for it!

Changes to Expect

If you’ve checked your search result ranking already, you may have noticed that there isn’t much that’s changed. Actually, this is completely normal! Since core algorithm updates are larger in scale, they typically take more time to be fully implemented. It could be several weeks before any noticeable changes appear.

Keep in mind that this core update is followed up by another one next month. This means that the changes in your search result rankings could be reversed the following month! You may notice that your pages move up or down a few spots in the rankings, but this isn’t something to be majorly concerned over. In some rarer cases, your website might disappear from search result rankings entirely. We’ll show you how you can prepare regardless of where you fall in the rankings!

How You Can Prepare

The best way to prepare for a Google core algorithm update is to continue to use best practices when it comes to SEO. Make sure you are using white-hat SEO tactics and checking your website for accessibility issues. As long as you do that, you won’t be penalized by the algorithm.

But what if you’ve lost ranking position? Google has made it clear that this does not mean that your site is penalized. Merely, they’ve changed their calculations and found more relevant pages to display to users. There are ways you can lessen this impact: check your content for quality, presentation, and expertise. The more knowledge you can bring to readers, the more likely it is that you’ll rank higher.

Even if you have lost ranking, you should start to notice improvements before the next update rolls out. Google needs time to fine-tune their algorithm, and this can have a positive impact on your website if you’ve used the appropriate tactics. Continue to use best practices, and you’ll be in good shape!

Improve SEO With Boston Web Marketing

At Boston Web Marketing, we’re no strangers when it comes to dealing with core algorithm updates. We’ll provide you with the tools and guidance you need to ensure that your website can match up to the competition – and rank above it! We’re the leaders in search engine optimization in the Boston, Massachusetts area. To see how we can help you and your website, fill out a contact form today!

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