When it comes to your website’s SEO, the end goal should be to get as much business for your company as possible. In order to accomplish this, you’ll need to increase your website’s conversion rate! There are a ton of ways to do this directly on your website, but an area that is often overlooked for this purpose is social media. Believe it or not, social media can be a pretty effective tool for increasing your website’s conversions! We’ve compiled the best ways of making this happen below.
Include Strong CTA’s
When you write blog posts, there’s usually a call to action at the end that persuades the reader to do something. With social media posts, you can do the same thing! For these, you’ll want to get right to the point. You can link directly to “contact us” pages or ways to browse on your online store, for example. However, your post shouldn’t just be something along the lines of “Click the link now!”. You’ll want to persuade your reader of your services just like at the end of a post, but in a smaller number of characters.
Images Are Your Friend
Social media images can do a lot to pique a viewer’s interest. They’ll be more compelled to follow through with your services if they have a chance to see them in action! You can do this with images like before and after photos, images that highlight positive testimonials, or images (or video) of your team in action. You can get more creative with the images you include, but keep the goal of clicking the link in mind!
Point Out The Unknown
Another effective way to increase conversions through social media is to point out the less than obvious. What do we mean by that? A lot of the services that businesses offer aim to counteract a negative outcome. For example, a scrap metal recycling company could aim to reduce their environmental impact through recycling. They could educate people about the environmental impact of mining to encourage people to use their services.
For another example, an exterior contractor that specializes in roofing might educate the viewer about how it protects your home’s foundation. They could also mention the high cost of repairing said foundation if water damage were to occur. If you can educate people on things they didn’t know, they’ll be more likely to trust your services and, in turn, make conversions.
Improve Your SEO With Boston Web Marketing
Of course, the meat of getting conversions is getting noticed in the first place. Boston Web Marketing can help put your business on the map! We’re well versed in the best tactics for SEO, and constantly stay up to date with changes to Google’s algorithm. To rank ahead of the competition and get the conversions you want, contact us today to learn more!