How to Perform an Incognito Search & Why It Can Help You Assess Your Sites SEO?

What is an Incognito search Window?

An “incognito window” is a great way to perform searches without your history being recognized. Over time your browser records those websites that you have already visited and Google searches will adjust to show those websites that you visit most often. This leads to those websites appearing higher and higher when you perform searches. This can produce unnatural SERPs. Using incognito searches allows you to access a ‘Fresh” browser in a sense, which would then replicate how a user that normally doesnt search for your product or services, would see search results!

Why are Incognito Windows Better for Search Results?

If you are trying to determine where your website stands for a given keyword an incognito window will provide you with the most accurate result. By eliminating the history of your previous searches, search engines such as Google started with a clean slate.

How do I open an Incognito Window?

Chrome: Click on the top right-hand side of the screen where the tools are. “New Incognito Window” will be the third option down just under the option for New Window. You can also use a Keyboard shortcut when your browser is open to access an incognito window. Simple press Ctrl+ Shift+ N and an incognito window will appear.

Firefox: Click on the orange Firefox button on the top left. From there select the new tab and select New Private Window. This will open up a new window where no data has been stored. 

Internet Explorer: Click on the Sprocket on the top right of the screen and select the “safety” tab. Under this option, there will be a line the reads “InPrivate Browsing” which will open a window that does not have stored data.

Using these windows will allow you to run the most accurate search results for your business.

Boston Web Marketing: Providing Clients Exceptional & Accurate SEO Results

Many business owners take their online presence seriously and to the point that they are searching for their keywords and brand name on a daily basis. As mentioned at the beginning of this article, a user’s browser history can begin showing results that are more tailored to show them what they are looking for instead of what results look like for prospective, organic site users. Incognito Mode can also help provide your business insight on competitors and how they are doing in the same space in terms of keyword or long-tailed search terms. Understand your own search results and your competitors and use incognito mode for real-time Search Engine Results page results!

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