How To Optimize Your Instagram Content For SEO

Social media is an incredibly powerful tool when it comes to getting traffic for your business. You can use it to visualize your services, connect with your audience, and convince them of what you can offer them. Perhaps one of the most influential social media platforms on the Internet is Instagram. Of course, different social media platforms have different methods that you can use for optimization. So the question is: what works best for Instagram users? We’ve compiled the best ways to optimize your Instagram content for SEO below!

Use Alt Text For Your Images

You may not have known this, but you can actually put alt text on your images before you post them to Instagram! If you’ve never seen that option before, it’s because it’s not listed as a general option when you go to make a post. In order to add it, you’ll need to tap on “Advanced Settings” and navigate to the alt text feature. Alt text is incredibly important for accessibility, and in turn, SEO! The more accessible your page is, the easier it will be for it to get found.

Hashtags = Keywords

Think of hashtags like you would keywords on a normal website page. When people search through Instagram and on Google, these are the words that they’ll use to find your business! You can get found through two means on Instagram; searching for general keywords or searching for hashtags. Both are equally important for showing up on search results! The guidelines for hashtags here are the same as keywords for a webpage.

Optimize Your Account

When you manage your business through Instagram, you get a few more settings versus an account for an individual. You have the option of putting your business’s name, location, website, and other important features in your profile’s bio, which everyone will see when they click on your account. Definitely take advantage of these! You’ll want people in your location to find you easily, and they’ll have a better chance of seeing you the more you fill in that profile. Leave no stone unturned!

Social Media Marketing at Boston Web Marketing

Boston Web Marketing fully understands the importance of social media use when it comes to SEO. It’s one of the most effective off-page SEO tactics! We specialize in the best on-page and off-page SEO tactics to help your business rank ahead of its competitors. Learn more about our services here, and contact us today to discover the difference for yourself!

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