If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find out a few of the many things you can use Google Analytics to do in order to improve both your users’ experiences and your chances of getting more conversions.
Set Up Goals
Google Analytics allows you to set up goals and easily keep track of how many goals you are achieving. Two goals used frequently are contact form submissions and click-to-call phone calls. Once you set up your goals, GA makes it easy for you to check on your goals and compare how many goal completions you have one month to the next.
Creating an effective digital marketing strategy for your business can be hard but it can be easier if you have the right data to support your endeavors. This is where Google Analytics comes in. Based on the data you can gather on this platform, you can optimize your website to better cater to your current and potential customers.
Get to Know Your Visitors
One of Google Analytics’ strongest suites is showing you about the people who are interacting with your website and what exactly they’re doing. This will help you to not only mold your content toward your audience but also to see where you can improve particular pages. By knowing your customers’ demographics, you can produce more relevant content that can be useful to them.
Track Which Pages Are Relevant
With Google Analytics, you can see the most and least popular pages on your website. With this information, you can optimize and restructure your website to better serve your customers. You can also pinpoint low ranking pages and re-optimize them to better rank in search engines.
Boston Web Marketing has a team of search engine specialists who are experts in utilizing Google Analytics with their digital marketing strategies. If you are curious about the SEO health of your business, feel free to contact us and have a free SEO consultation on us!